Manufacturing and service operations answer different questions and formulate different strategies when it comes to planning and managing the way in which their organizations operate and grow revenue.

Sales-as-a-service (SAAS) is not yet clearly defined and could be considered as software or services (or a combination of both), which provides businesses with “sales capabilities as a service” whereby, businesses can access relevant and crucial sales resources when they need them. For instance, if you are looking for an efficient sales channel or sales team, SAAS software can help you acquire the resources you need to meet your company’s goals.

Setting goals is easy, “I will meet my sales goals; I will achieve success in business.” This sound’s great but how will you achieve this (your goals)?  The “how” part is the sales methodology; the strategies you use to achieve your target or goals. Professionals usually refer to sales methodology as the fundamental approach to sales and the terminology used when relating to customers to “close the deal.”  The ‘how’ is usually the most difficult part of a sales process, as it determines whether you succeed or fail in making that sale.

How can you develop a sales methodology to meet your goals? There are different sales methods which have been developed by sales leaders and professionals over many years. You can combine these different sales approaches to developing a sales methodology or use one (single) method.

Sources you can use to develop a sales methodology include books and/or professional training. How you develop a sales methodology will largely depend on your “selling environment,” or your target audience.

Here is a brief summary of sales methodologies
frequently used:

Managing leads to convert them into more sales requires good timing and persistence. This infographic presents four best practices to follow to close more sales.

"It is time to lower the price." Competition, entering a new market, bad economy, and lack of success are all reasons you might have this thought. Is it worth the risk to lower price knowing it will impact your profit margin? 

Moving forward, instead of lowering prices and firing staff, consider what it takes to increase profitability with SMART Revenue.

Since trade shows are an effective guerrilla marketing tool (aka weapon) where introductions and invitations are made, it is one of my favorite topics when doing presentations.

Instead of re-inventing the wheel, I have used this to get the minds thinking:

Take this simple marketing quiz

1. Sit in the back, watch, listen and learn.
2. Cajole your way onstage so you can make a slick presentation that gets everyone on their feet, buzzing and excited, eager to do business with you or hire you.
3. Set up a booth in the lobby that energizes and engages 12 of the people enough that they tell their friends while it disturbs or mystifies two of the others and is ignored by the rest.
4. Provide a service (like cookies and juice in a box at the exit) that many of the people there are appreciative of, but few remember or talk about.

It is always fun to watch faces scrunch to consider an answer.  #1 and #4 seems to be “Right”.  #2 appears to be where the power exists.

There is another article about trade shows here.

Most marketers engaged in event initiatives claim a positive ROI from their efforts, according to a new report from Demand Metric sponsored by Attend, but ROI is only sparingly used as an event success metric. The survey – fielded among 202 marketers (68% primarily B2B) – found the average ROI for events to be in the 25-34% range. Source - MarketingCharts

As to this specific question: “How to get ROI from a trade show, even if you don’t have a booth.”

Are you referring to random luck trade shows while using psychic magnetism? 

Or

Are you talking about using #2 in this blog about essentials for profitable revenue growth? http://www.resultist.com/blog/bid/353866/The-5-Essentials-for-Profitable-Revenue-Growth The foundation for participation is then based on purpose, connecting and engaging with specific people or companies.

Trade shows can be attractive because some people are GREAT at meeting new people.

“Hello, my name is,” socializing, smiling with casual conversation is much easier and less risky than the next step of adding value. For those who have a skill or talent of meeting new people, It is more difficult to measure “ROI”. Who records every conversation?

The people who attend trade shows walk the many large rooms are not the same (Though they certainly appear to be the same).