One of my favorite indicators of business success is: Growing Sustainable Revenue. The sustainable growth rate in a business is the maximum growth rate a business can achieve without having to increase its financial leverage or debt financing. Stated another way, it is the maximum growth rate that can be achieved given the company's profitability, asset utilization, dividend payout, and debt ratios.
Here are three keys to sustainable revenue growth:
Connect with your prospects & clients
Understand what they want to achieve
Deliver to beyond their expectations
While it sounds simple, a commitment of time and effort is required. Often there is resistance to changing the mindset, as a team develops new habits. As an executive improves skills to manage change, it is much more difficult with four generations now in the workplace. There is no "one size fits all" solution.
