This is an exciting topic. Events change lives and have been a springboard for business opportunities. Events introduce you to another company that offers a new revenue stream. Events are where you can get a sample of peoples' character and skill with a low investment.

Keeping in mind there are many unknowns and variables, here are thoughts and tasks "we" can do to ensure interest and attendance. What you choose, what makes sense, will depend on your talent, skills, and resources. (and willingness to invest time and effort)

Before developing your plan as a CRO, CXO or business owner, or salesperson, it is important to reflect your best self and offer opportunities for others to see “social proof” to show you are who you say you are.

On the one hand, someone who believes they are a VIP and LinkedIn is beneath them may prefer to be invisible, with no information or photo.  On the other hand, those who have a purpose and hope to influence others understand that a platform such as LinkedIn provides an opportunity to share their wealth of thoughts, make recommendations and lead.

Example: Bill Gates is not likely to use LinkedIn as a connection/communication tool, but he regularly posts activities and articles. Over 22 million people follow Bill Gates’s activities. It is true that while not every post will be viewed by his followers, they have said in public “Bill Gates is remarkable, I am interested in learning more and potentially share his posts.”