As stay home orders were instituted across the country businesses were forced to rapidly adapt to changing market conditions. Employees began working remotely and sales functions went virtual to meet business and consumer audiences where they were.
While some industries surged with revenue growth overnight, other industries abruptly saw these business operation changes create barriers to meeting revenue projections. Businesses that previously relied on face-to-face and in-person interactions to sell were left scratching their heads as they tried to figure out how they could leverage their strengths to conduct sales in a new way.