--- title: Business to Business Revenue Blog | Sales description: Sales | The Revenue Building Blog shares information important to b2b companies. --- [![Resultist Consulting](https://www.resultist.com/hs-fs/hubfs/Resultist_Logo_RGB_xsm.png?width=230&height=61&name=Resultist_Logo_RGB_xsm.png "Resultist Consulting")](https://www.resultist.com) - [Home](https://www.resultist.com) - [Our Approach](https://www.resultist.com/our-approach) - [B2B Library](https://www.resultist.com/b2b-business-growth-resources-library) - [Speaking](https://www.resultist.com/speaking) - [Revenue Workshops](https://www.resultist.com/revenue-workshops) - [About](https://www.resultist.com/about-elizabeth-harris) - [Our Clients Say](https://www.resultist.com/clients) - [Contact](https://www.resultist.com/contact) - [Blog](https://www.resultist.com/blog) Search this site Search [BUILDING BUSINESS REVENUE - Blog](https://www.resultist.com/blog) ## [Can AI Sales Agents Build Trust Without an Emotional Connection?](https://www.resultist.com/blog/can-ai-sales-agents-build-trust-without-an-emotional-connection) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Can-AI-Sales-Agents-Build-Trust-Without-an-Emotional-Connection-2.png)](https://www.resultist.com/blog/can-ai-sales-agents-build-trust-without-an-emotional-connection) AI sales agents **can build a degree of trust without forming a genuine emotional connection**, but this trust is fundamentally different from the trust established through genuine human relationships. [Continue Reading](https://www.resultist.com/blog/can-ai-sales-agents-build-trust-without-an-emotional-connection) [0 Comments](https://www.resultist.com/blog/can-ai-sales-agents-build-trust-without-an-emotional-connection#comments-listing) Topics: [Sales](https://www.resultist.com/blog/topic/sales) [Trends](https://www.resultist.com/blog/topic/trends) [AI](https://www.resultist.com/blog/topic/ai) - [Tweet](https://twitter.com/share) ## [If Salespeople aren't Trusted (and Annoying), can AI be More Trusted and Less Annoying?](https://www.resultist.com/blog/if-salespeople-arent-trusted-and-annoying-can-ai-be-more-trusted-and-less-annoying) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/If-Salespeople-arent-Trusted-and-Annoying-can-AI-be-More-Trusted-and-Less-Annoying.png)](https://www.resultist.com/blog/if-salespeople-arent-trusted-and-annoying-can-ai-be-more-trusted-and-less-annoying) AI can be **more trusted and less annoying than traditional salespeople in specific contexts**, but it also faces its own trust challenges and limitations. [Continue Reading](https://www.resultist.com/blog/if-salespeople-arent-trusted-and-annoying-can-ai-be-more-trusted-and-less-annoying) [0 Comments](https://www.resultist.com/blog/if-salespeople-arent-trusted-and-annoying-can-ai-be-more-trusted-and-less-annoying#comments-listing) Topics: [Sales](https://www.resultist.com/blog/topic/sales) [AI](https://www.resultist.com/blog/topic/ai) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing - From the Customer’s Point of View](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Sales-vs-Marketing-From-the-Customers-Point-of-View.jpg)](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) Customers have a unique perspective in the classic sales versus marketing battle because they are what both teams are fighting over. However, instead of feeling honored that both teams want to win their favor, the battle has a high probability of turning them off and driving them away.  Paradoxically, pulling on a customer from each side only serves to push them away from both. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) [0 Comments](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Customer Relationship Management](https://www.resultist.com/blog/topic/customer-relationship-management) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – A CEO’s Take on a Classic Battle](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-a-ceo-take.jpg)](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) CEOs are all too familiar with the struggle for dominance between sales and marketing. Yet despite being on top of the organizational chart, they are not immune from its deleterious effects. The in-fighting grates on CEOs and derails companies in much the same way that children quarreling upsets parents and sabotages harmony in a home. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) [1 Comment](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – Why Marketing Always Wins](https://www.resultist.com/blog/sales-vs-marketing-why-marketing-always-wins) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-marketing-wins.jpg)](https://www.resultist.com/blog/sales-vs-marketing-why-marketing-always-wins) Marketing teams are all too familiar with the daily sales versus marketing battle. The fight does not have to be perpetuated for it to continue raging because the stakes are highly personal for marketers. Winning means being rewarded with increased responsibility, autonomy, and recognition. These prizes not only advance marketers’ careers, they also allow them to remain passionate about their roles. An us versus them mentality permeates the culture across every variety of marketing from branding to digital. But in a marketer’s mind, the fight is hardly fair. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-why-marketing-always-wins) [0 Comments](https://www.resultist.com/blog/sales-vs-marketing-why-marketing-always-wins#comments-listing) Topics: [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – Why Sales is the Obvious Winner](https://www.resultist.com/blog/sales-vs-marketing-why-sales-is-the-obvious-winner) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-sales-is-winner.jpg)](https://www.resultist.com/blog/sales-vs-marketing-why-sales-is-the-obvious-winner) The sales versus marketing battle is an age-old tug-of-war that permeates most corporate cultures. Everyone from entry-level salespeople to Senior VPs are familiar with the fight, and most have taken up arms to participate. In fact, joining this fight is one of the surest ways to unify a sales team, which otherwise would simply be a cohort of individuals out to achieve their own quotas. By combining efforts, a sales organization can demonstrate value as one unit rather than leaving individuals to fight alone, which strengthens its position. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-why-sales-is-the-obvious-winner) [2 Comments](https://www.resultist.com/blog/sales-vs-marketing-why-sales-is-the-obvious-winner#comments-listing) Topics: [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – Who Wins in this Classic Battle?](https://www.resultist.com/blog/sales-vs-marketing-who-wins-this-classic-battle) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-classic-battle.png)](https://www.resultist.com/blog/sales-vs-marketing-who-wins-this-classic-battle) C-level executives know that a battle is raging at most companies – the classic battle between sales and marketing. Executives encounter it from all different vantage points ranging from their earliest days in the workforce down in the trenches to the 30,000-foot view summary in their current positions. It is a problem that plagues many organizations, and yet it is rarely discussed at any level. However, without addressing it and fully understanding how it affects profitability, it cannot truly be solved. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-who-wins-this-classic-battle) [0 Comments](https://www.resultist.com/blog/sales-vs-marketing-who-wins-this-classic-battle#comments-listing) Topics: [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [The Process of Customer Acquisition to a Successful Close](https://www.resultist.com/blog/the-process-of-customer-acquisition-to-a-successful-close) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/Stock%20images/Business-strategy-plan.jpeg)](https://www.resultist.com/blog/the-process-of-customer-acquisition-to-a-successful-close) The process of customer acquisition is critical to success, but often many leap first without a process in place. Without direction and strategy, the early stages of customer acquisition may be misdirected, resulting in lost time, money, and resources, as well as shaky profits. This is especially true for new businesses trying to get a foot in the door as they compete with well-established companies. The wrong customer acquisition strategy can be costly. [Continue Reading](https://www.resultist.com/blog/the-process-of-customer-acquisition-to-a-successful-close) [0 Comments](https://www.resultist.com/blog/the-process-of-customer-acquisition-to-a-successful-close#comments-listing) Topics: [Action Plan](https://www.resultist.com/blog/topic/action-plan) [B2B](https://www.resultist.com/blog/topic/b2b) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) [All Posts](https://www.resultist.com/blog/all) [Next Page](https://www.resultist.com/blog/topic/sales/page/2) ### Subscribe to Email Updates ### Recent Posts ### Most Popular Articles ### Topics - [Action Plan (13)](https://www.resultist.com/blog/topic/action-plan) - [AI (9)](https://www.resultist.com/blog/topic/ai) - [Analysis (8)](https://www.resultist.com/blog/topic/analysis) - [Assessment (5)](https://www.resultist.com/blog/topic/assessment) - [B2B (49)](https://www.resultist.com/blog/topic/b2b) - [Books (1)](https://www.resultist.com/blog/topic/books) - [Brand Management (17)](https://www.resultist.com/blog/topic/brand-management) - [Business Culture (12)](https://www.resultist.com/blog/topic/business-culture) - [Business Development (14)](https://www.resultist.com/blog/topic/business-development) - [Chief Revenue Officer (19)](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Compensation (5)](https://www.resultist.com/blog/topic/compensation) - [Customer Relationship Management (11)](https://www.resultist.com/blog/topic/customer-relationship-management) - [Events (11)](https://www.resultist.com/blog/topic/events) - [Forecasting (5)](https://www.resultist.com/blog/topic/forecasting) - [Guerrilla Marketing (7)](https://www.resultist.com/blog/topic/guerrilla-marketing) - [Inbound Marketing (7)](https://www.resultist.com/blog/topic/inbound-marketing) - [Innovation (5)](https://www.resultist.com/blog/topic/innovation) - [Leadership (65)](https://www.resultist.com/blog/topic/leadership) - [Manufacturing (9)](https://www.resultist.com/blog/topic/manufacturing) - [Networking (8)](https://www.resultist.com/blog/topic/networking) - [Planning (27)](https://www.resultist.com/blog/topic/planning) - [Process (1)](https://www.resultist.com/blog/topic/process) - [Professional Development (17)](https://www.resultist.com/blog/topic/professional-development) - [Profitability (25)](https://www.resultist.com/blog/topic/profitability) - [Recommended (1)](https://www.resultist.com/blog/topic/recommended) - [Recruiting (16)](https://www.resultist.com/blog/topic/recruiting) - [Revenue Development Action Plan (23)](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Revenue Growth (78)](https://www.resultist.com/blog/topic/revenue-growth) - [Sales (9)](https://www.resultist.com/blog/topic/sales) - [SMART Revenue (15)](https://www.resultist.com/blog/topic/smart-revenue) - [Social Media (8)](https://www.resultist.com/blog/topic/social-media) - [Software (1)](https://www.resultist.com/blog/topic/software) - [Strategy (49)](https://www.resultist.com/blog/topic/strategy) - [Technology (5)](https://www.resultist.com/blog/topic/technology) - [Training (12)](https://www.resultist.com/blog/topic/training) - [Trends (9)](https://www.resultist.com/blog/topic/trends) see all topics \> ### Contact **Resultist Consulting** 1429 Avenue D, PMB 634  Snohomish, WA 98290 Call us: 206-361-4562   ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 Resultist Consulting [Privacy Policy](https://www.resultist.com/privacy)