Scope of Work – What to expect

While the world has shifted and news of a potential slowdown (recession) is being heard in the back pages of financial papers, you remain hopeful and believe there are exciting opportunities ahead.

Topics: CMO Hiring Proposal Consulting Services

The Most Important Skills vs the Most Difficult Skills of a CMO

“Fire the sales & marketing team” may be heard behind closed doors from unhappy and frustrated leadership. The simplest solution is to remove the marginal team and dig into the “deep well” to hire and train fresh candidates.

Before you borrow the infamous phrase “Your fired!” to chop up the sales & marketing team into small pieces, consider how the difficulty and change the role of a CMO is undergoing.

Topics: Infographic Events CMO Training