Undoubtedly, you have heard the famous phrase, “You can’t improve what you don’t measure.” And yet, inherent in this quote is the misconception that the reverse is true as well – that if you measure it, you will also be able to improve it. This errant belief can cause leadership to overemphasize measuring a wide array of disparate metrics. The result is “measurement paralysis”, where true KPIs (key performance indicators) get drowned out by a cacophony of tracking and analysis.
So, how can you determine which numbers are the best metrics to track? We have put together a guide to B2B KPIs to help you better understand what to look at and how to identify KPI gaps.