--- title: Business to Business Revenue Blog | Innovation description: Innovation | The Revenue Building Blog shares information important to b2b companies. --- [![Resultist Consulting](https://www.resultist.com/hs-fs/hubfs/Resultist_Logo_RGB_xsm.png?width=230&height=61&name=Resultist_Logo_RGB_xsm.png "Resultist Consulting")](https://www.resultist.com) - [Home](https://www.resultist.com) - [Our Approach](https://www.resultist.com/our-approach) - [B2B Library](https://www.resultist.com/b2b-business-growth-resources-library) - [Speaking](https://www.resultist.com/speaking) - [Revenue Workshops](https://www.resultist.com/revenue-workshops) - [About](https://www.resultist.com/about-elizabeth-harris) - [Our Clients Say](https://www.resultist.com/clients) - [Contact](https://www.resultist.com/contact) - [Blog](https://www.resultist.com/blog) Search this site Search [BUILDING BUSINESS REVENUE - Blog](https://www.resultist.com/blog) ## [The Art of Failing Successfully](https://www.resultist.com/blog/the-art-of-failing-successfully) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/the-art-of-failing-successfully.jpeg)](https://www.resultist.com/blog/the-art-of-failing-successfully) There are few places in today’s business landscape where failure is celebrated, except perhaps Silicon Valley, where the “fail fast and fail often” motto has come to dominate corporate thinking over the last decade. Coined by author John Maxwell, the original quote is actually, “Fail early, fail often, but always fail forward.” Of course, this is an important distinction because simply failing for the purpose of failing is clearly a [foolish strategy](https://www.forbes.com/sites/danpontefract/2018/09/15/the-foolishness-of-fail-fast-fail-often/) for businesses to adopt. And yet, there’s something to be said for the idea of letting go of the negative perceptions around failure to develop failure tolerance as an organization because, as we all know, failure is inevitable! [Continue Reading](https://www.resultist.com/blog/the-art-of-failing-successfully) [0 Comments](https://www.resultist.com/blog/the-art-of-failing-successfully#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Strategy](https://www.resultist.com/blog/topic/strategy) [SMART Revenue](https://www.resultist.com/blog/topic/smart-revenue) [Innovation](https://www.resultist.com/blog/topic/innovation) - [Tweet](https://twitter.com/share) ## [Harnessing Difficult Personalities to Drive Innovation and Revenue](https://www.resultist.com/blog/harnessing-difficult-personalities-to-drive-innovation-and-revenue) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/Harnessing%20Difficult%20Personalities_Drive%20Innovation%20and%20Revenue.jpeg)](https://www.resultist.com/blog/harnessing-difficult-personalities-to-drive-innovation-and-revenue) Over the last several decades personality evaluations like the Myers-Briggs Type Indicator, DiSC test, Core Values Index (CVI), and PATH assessment have made managers more aware of the different types of individual personalities represented in their employees, and how best to unify them around a set of organizational goals. These assessments highlight an individual’s predominant characteristics and traits to better understand what motivates them, which types of roles they are best suited for, and how to interact with them for optimal results. But what about personality types that stick out from the crowd dramatically – the colloquial “sharp edge of the circle” so to speak? A recent Fast Company article highlighted a unique personality that they called the “[Rare Breed](https://www.fastcompany.com/90645863/companies-fire-employees-for-these-personality-traits-but-maybe-they-should-be-getting-bonuses).” They explain that these so-called Rare Breeds do not conform, are outspoken, rebel against the establishment, exhibit unparalleled drive, and obsessively strive for high achievement at all costs. The article goes on to say that while companies typically view these as vices, they are also what drives innovation, making this personality type integral for organizations that prioritize out-of-the-box thinking. However, their big egos, short tempers, and manipulation of those around them can also be damaging to an organization if left unchecked. Do you know anyone like that at your company? [Continue Reading](https://www.resultist.com/blog/harnessing-difficult-personalities-to-drive-innovation-and-revenue) [0 Comments](https://www.resultist.com/blog/harnessing-difficult-personalities-to-drive-innovation-and-revenue#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Profitability](https://www.resultist.com/blog/topic/profitability) [Leadership](https://www.resultist.com/blog/topic/leadership) [Assessment](https://www.resultist.com/blog/topic/assessment) [Training](https://www.resultist.com/blog/topic/training) [Recruiting](https://www.resultist.com/blog/topic/recruiting) [Innovation](https://www.resultist.com/blog/topic/innovation) [Business Culture](https://www.resultist.com/blog/topic/business-culture) [Professional Development](https://www.resultist.com/blog/topic/professional-development) - [Tweet](https://twitter.com/share) ## [Business in Crisis: How to Restart and Move Forward](https://www.resultist.com/blog/business-in-crisis-how-to-restart-and-move-forward) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/business%20in%20crisis_how%20to%20restart%20and%20move%20forward.png)](https://www.resultist.com/blog/business-in-crisis-how-to-restart-and-move-forward) We are currently in a recession that is being felt across all industries. An [April McKinsey & Company survey](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis) indicates, “Consumers are feeling the impact of COVID-19, with about 34 percent noting that either their income or ability to work has been negatively impacted.” Rising unemployment and consumer economic uncertainty are rippling through organizations in both B2B and B2C arenas.   However, consumers and businesses are still spending. How and what they are consuming is changing. Those changes will likely stick around after the pandemic is over. The same survey indicates, “The next normal has started emerging, with consumers indicating that they will adopt long-term behavioral changes that will last beyond the current situation. Consumers who have switched to new brands or retailers largely intend to stick with them, with almost two-thirds of consumers indicating an intent to continue.” Businesses are following suit – making purchasing changes based on supply chain availability and selling changes based on necessity. Additional [survey data on B2B sales](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19) indicates that “Almost 90 percent of sales have moved to a video conferencing(VC)/phone/web sales model, and while some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19.” Do you know how to move forward in a restart? Ask yourself these questions: - Do you know how to control your spending without thwarting growth? - What will you do to preserve essential customer relationships? - Are you equipped to find revenue in new ways? - Do you understand where new revenue opportunities exist? - Can you change your way of thinking to adapt? In a [recent webinar](https://alterraadvisors.com/4-29-2020-webinar/) Paul Single, Managing Director at City National Rochdale, explained the forecasted economic curve as being shaped like a Nike swish – with a sudden drop-off and a slow but continuous upward swoop. While the economic rebound will almost certainly happen slowly, your business needs to be poised for revenue growth now to capitalize on opportunities as they arise. [Continue Reading](https://www.resultist.com/blog/business-in-crisis-how-to-restart-and-move-forward) [0 Comments](https://www.resultist.com/blog/business-in-crisis-how-to-restart-and-move-forward#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Profitability](https://www.resultist.com/blog/topic/profitability) [Leadership](https://www.resultist.com/blog/topic/leadership) [Action Plan](https://www.resultist.com/blog/topic/action-plan) [B2B](https://www.resultist.com/blog/topic/b2b) [SMART Revenue](https://www.resultist.com/blog/topic/smart-revenue) [Innovation](https://www.resultist.com/blog/topic/innovation) [Planning](https://www.resultist.com/blog/topic/planning) [Revenue Development Action Plan](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Tweet](https://twitter.com/share) ## [How Top CROs Create a Culture of Innovation](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Create-a-Culture-of-Innovation.jpeg)](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) The most successful [Chief Revenue Officers](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) are not afraid to think outside of the box. To have big, out-of-the-box ideas, a company must have employees who are not intimidated by creativity, innovation, and inventiveness. [Continue Reading](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) [0 Comments](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Innovation](https://www.resultist.com/blog/topic/innovation) [Business Culture](https://www.resultist.com/blog/topic/business-culture) - [Tweet](https://twitter.com/share) ## [Learning the 3P Strategy Framework: Purpose-Principles-Priorities Presented by Robbie Bach](https://www.resultist.com/blog/learning-the-3p-strategy-framework-purpose-principles-priorities-presented-by-robbie-bach) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/xboxrevisitedbook.png)](https://www.resultist.com/blog/learning-the-3p-strategy-framework-purpose-principles-priorities-presented-by-robbie-bach) Last week I attended the “Getting the Deal Done Breakfast Conference” in Bellevue, WA. The topic was: “The Importance of Strategy and Culture in Middle Market Companies and Deal Making.”  The conference was outstanding with 100 attendees benefiting from the expert panel, keynote and networking. [Continue Reading](https://www.resultist.com/blog/learning-the-3p-strategy-framework-purpose-principles-priorities-presented-by-robbie-bach) [0 Comments](https://www.resultist.com/blog/learning-the-3p-strategy-framework-purpose-principles-priorities-presented-by-robbie-bach#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Events](https://www.resultist.com/blog/topic/events) [Innovation](https://www.resultist.com/blog/topic/innovation) - [Tweet](https://twitter.com/share) [All Posts](https://www.resultist.com/blog/all) ### Subscribe to Email Updates ### Recent Posts ### Most Popular Articles ### Topics - [Action Plan (13)](https://www.resultist.com/blog/topic/action-plan) - [AI (9)](https://www.resultist.com/blog/topic/ai) - [Analysis (8)](https://www.resultist.com/blog/topic/analysis) - [Assessment (5)](https://www.resultist.com/blog/topic/assessment) - [B2B (49)](https://www.resultist.com/blog/topic/b2b) - [Books (1)](https://www.resultist.com/blog/topic/books) - [Brand Management (17)](https://www.resultist.com/blog/topic/brand-management) - [Business Culture (12)](https://www.resultist.com/blog/topic/business-culture) - [Business Development (14)](https://www.resultist.com/blog/topic/business-development) - [Chief Revenue Officer (19)](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Compensation (5)](https://www.resultist.com/blog/topic/compensation) - [Customer Relationship Management (11)](https://www.resultist.com/blog/topic/customer-relationship-management) - [Events (11)](https://www.resultist.com/blog/topic/events) - [Forecasting (5)](https://www.resultist.com/blog/topic/forecasting) - [Guerrilla Marketing (7)](https://www.resultist.com/blog/topic/guerrilla-marketing) - [Inbound Marketing (7)](https://www.resultist.com/blog/topic/inbound-marketing) - [Innovation (5)](https://www.resultist.com/blog/topic/innovation) - [Leadership (65)](https://www.resultist.com/blog/topic/leadership) - [Manufacturing (9)](https://www.resultist.com/blog/topic/manufacturing) - [Networking (8)](https://www.resultist.com/blog/topic/networking) - [Planning (27)](https://www.resultist.com/blog/topic/planning) - [Process (1)](https://www.resultist.com/blog/topic/process) - [Professional Development (17)](https://www.resultist.com/blog/topic/professional-development) - [Profitability (25)](https://www.resultist.com/blog/topic/profitability) - [Recommended (1)](https://www.resultist.com/blog/topic/recommended) - [Recruiting (16)](https://www.resultist.com/blog/topic/recruiting) - [Revenue Development Action Plan (23)](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Revenue Growth (78)](https://www.resultist.com/blog/topic/revenue-growth) - [Sales (9)](https://www.resultist.com/blog/topic/sales) - [SMART Revenue (15)](https://www.resultist.com/blog/topic/smart-revenue) - [Social Media (8)](https://www.resultist.com/blog/topic/social-media) - [Software (1)](https://www.resultist.com/blog/topic/software) - [Strategy (49)](https://www.resultist.com/blog/topic/strategy) - [Technology (5)](https://www.resultist.com/blog/topic/technology) - [Training (12)](https://www.resultist.com/blog/topic/training) - [Trends (9)](https://www.resultist.com/blog/topic/trends) see all topics > ### Contact **Resultist Consulting** 1429 Avenue D, PMB 634  Snohomish, WA 98290 Call us: 206-361-4562   ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 Resultist Consulting [Privacy Policy](https://www.resultist.com/privacy)