How AI is Revolutionizing B2B Sales and Marketing by Augmenting Human Capabilities

The world of B2B has changed immensely in recent years, but even with the speed that B2B sales and marketing have evolved, the pace of change is set to accelerate even more over the next decade. In a discussion about how B2B companies can differentiate themselves, John Hall explains,

“The B2B sales and marketing landscape has seen more disruption in the past five years than it has experienced in nearly a century. First, the pandemic brought unprecedented challenges for customer engagement. Now, rapid technological advances like artificial intelligence have permanently shifted how B2B buyers interact with vendors and how complex sales occur.”

AI is a driving force behind the lightning-fast change that we’re seeing as everything from personalized recommendations and automated customer service to predictive analytics and data enrichment has begun sweeping B2B organizations en masse. And yet, the widely hailed “Father of AI” Sam Altman has been quoted as saying that, “Today’s AI models are the stupidest they’ll ever be,” which indicates that there’s much more on the horizon than many of us could ever even imagine.

Topics: AI

Leveraging the Benefits of Marketing Automation to Grow Revenue

With all the buzz right now around integrating AI and automation solutions into organizational strategy, it is worth taking the time to understand what kind of benefits marketing automation can offer and how to best utilize it to drive organizational success.

Let’s look at which kinds of activities are included in marketing automation, where it is best utilized to drive value, what its limitations are, the ethical considerations to keep in mind along the way, and what is coming next.

Topics: Revenue Growth Strategic Revenue Growth Marketing Trends AI