Some sales teams have it. And some don’t. What makes some B2B sales teams great? In working with B2B sales teams for 25 years, I have discovered that there are three key qualities that set high-performing sales teams apart – the right goals structure, authentic camaraderie, and a foundation of trust.

Whether your sales team is consistently exceeding expectations, plateauing at meeting but not exceeding goals, or underperforming relative to their targets, there is always room for improvement. Of course, like anything else in business, increasing B2B sales performance requires both managerial support and individual initiative. Let’s talk about how sales managers can get more out of their team and retain their best salespeople as well as how B2B salespeople can sell better.

The CRO (Chief Revenue Officer) is expected to be paid well because it is more demanding, complex and challenging than either a Sales VP or a Marketing VP role.  As we review compensation, it is helpful to remember that titles are not always a representation of responsibility. CROs who finds themselves closing the initial sale, then outsourcing the upsell, cross-sell and renewal processes to functional peers, might find 'VP of Sales' to be a better title.

 UPDATE:  11-22-2016   In a ruling Tuesday, U.S. Court Judge Amos L. Mazzant III of the Eastern District of Texas barred the U.S. from implementing the new overtime rules, saying the new revision improperly created a salary test for determining which workers fall under the Fair Labor Standards Act’s so-called “white collar” exemption.  Read the court ruling here.  This puts the following information on a temporary hold. 

On 12/1/16 a new FLSA rule by the Department of Labor will require you to either pay an exempt (salaried) employee an hourly rate along with overtime pay or increase their pay to meet the new threshold limits of $47,476.

Under the proposed rules, the minimum salary threshold would increase from $23,660 per year ($455 per week) to $50,440 ($970 per week) in 2016. The current “highly compensated employee” exemption would increase from $100,000 to $122,148 per year. According to the DOL, as many as five million American workers who are currently exempt could become eligible for overtime protection.

One of the most common challenges faced by business managers of both established and growing businesses are “how to compensate their sales teams effectively.” Managers need to implement a compensation model that motivates their sales team to land new accounts, while at the same time upselling the existing ones. But, how do you identify the most efficient compensation model to use? And how do you measure performance against the compensation model?  Well, the information given here will answer these and more questions about some of the most efficient sales compensation models to keep a team motivated.