Is it Worth it to Create/Carve Out Space for a CRO?

aka How Valuable is a CRO?

Unlike a more narrowly focused Chief Sales Officer or Chief Marketing Officer, a Chief Revenue Officer (CRO) is responsible for the entire array of revenue-driving activities – scaling revenue, overseeing sales and marketing teams, managing partner relationships, ensuring client success throughout the buyer’s journey, and maintaining brand integrity. As an organization grows, the need for a CRO often becomes more evident.

Some companies decide to onboard a CRO to better align burgeoning sales and marketing teams around a singular business goal, while others choose to bring in a CRO to bolster channel expansion efforts. Either way, a CRO will oversee the business processes and staff that accompany the end-to-end revenue value chain.

Topics: Leadership CRO Chief Revenue Officer HR Collaboration

Resolving CFO and CRO Conflicts

Sitting through a tense meeting where finance and sales are positioned on opposite side of the table engaged in conflict is as iconic in corporate America as a row of cubicles. In fact, for all levels of managers and executives, serving time in battle during these situations for their respective teams is essentially a rite of passage.

In these all too common scenarios, both sides often emerge worse for the wear instead of uniting to drive business growth. The result is a corporate landscape where revenue potential remains unfulfilled and employee satisfaction suffers. Organizational stagnation and, ultimately, demise can quickly follow when conflict breeds.

To attain sustainable business profitability, the issue of clashing CFO and CRO perspectives needs to be addressed and the entire premise of assigning roles needs to be examined.

Topics: CRO Chief Revenue Officer Hiring HR Management Business Culture Collaboration