The Chief Revenue Officer (CRO) role has been a staple for almost two decades in high tech manufacturing environments. But does it also apply to traditional manufacturers? Short answer: yes. Slightly longer answer: it depends. Let’s find out why and if it makes sense for your manufacturing company.
Manufacturing, in particular, has a distinctly different approach to revenue than retail or professional services. The distinct lens that the CEO of a manufacturing company looks at revenue through shapes everything from the metrics they track to the operational initiatives they support.