Today you realized that: 1) You have hired the right people. 2) You have a vision – your “Why", and yet ”The team is not aligned.” … what-about an all-in-one software with AI to support the sales, marketing and service teams?
Today you realized that: 1) You have hired the right people. 2) You have a vision – your “Why", and yet ”The team is not aligned.” … what-about an all-in-one software with AI to support the sales, marketing and service teams?
Recent sudden policy changes related to tariffs and immigration are helping to exacerbate the widespread economic uncertainty that US businesses are currently weathering. With talks of a recession on the horizon and increased market volatility, many of today’s business leaders at organizations of all sizes have opted for a “wait and see” approach in their tactical operations and overall strategy. These business leaders are curtailing spending on everything from hiring and marketing to R&D and CAPEX to hold onto more cash for whatever may be coming next. The result is a survival-minded collective pause nationwide while they try to assess the lay of the land and wait out today’s unpredictability.
And while this cautiousness is understandable, it’s also counterproductive for long-term growth because a tactical pause of this kind can be a revenue strategy-killer. So, to answer our own question, no – your revenue plan cannot withstand a short-term pause!
Almost five years ago the first case of COVID-19 was confirmed in the US, ushering in a period of chaos and confusion. Between a pandemic, racial tensions, a broken supply chain, an irreversible shift in how people work and buy, political tensions, an unprecedented presidential election, and now the talk of sweeping domestic and foreign policy changes under a new administration, it’s been a busy five years!
As a business owner, whether you wanted to be along for the ride or not, you are! You simply can’t get away from the news. But even if you could ignore it all, it’s not in your best interest to try because you need to know what’s going on now and what may be coming next to understand how it may affect your business and your customers.
Today’s business owners understand that they can’t be responsive to marketplace changes if they stick their heads in the sand, which means that they need to find balance. They need to figure out how to stay attuned to what’s going on without letting the frenzy and hype take over. The goal right now is to avoid getting distracted, but that’s often easier said than done!
Let’s look at how today’s distractions are affecting businesses and the markets they operate in as well as discuss what business owners can do to stay focused and drive success.
Every day I talk to B2B business leaders whose content strategy is based on guesswork. They primarily create content based on what they think might be helpful for prospects and existing customers and then they just hope that it performs well. They often don’t have a set process for creating content, and they aren’t entirely sure what kinds of results to expect from it or how to even measure its success.
When that strategy fails, they ask questions like, “How do I know what kind of content to create?” and “Who should my content be targeting?” So, today I’m answering those questions and more as I discuss how to create great B2B content that achieves business goals! This B2B content playbook is meant to serve as a general guide for organizations that want to create the kind of content that generates leads, closes deals, and keeps customers happy.
The last annual prediction article we wrote was at the end of 2019. We offered up a multitude of well thought-out ideas on what might be coming next in the world of B2B revenue generation for 2020. …And we all know what happened next! Everything we thought we knew changed and everyone’s speculations about what was to come got turned on their head. (Although, strangely enough, our predictions did mention the possible use of masks in the future, albeit for very different reasons.) After that experience, we were a little hesitant as a team to offer up our industry predictions for the coming year once more. But 2025 is the year when we’ve decided to get back at it and give you our annual predictions again!
Traditional content and website-level SEO tactics like page speed, keyword optimization, and link building will no longer succeed alone.
There are few places in today’s business landscape where failure is celebrated, except perhaps Silicon Valley, where the “fail fast and fail often” motto has come to dominate corporate thinking over the last decade. Coined by author John Maxwell, the original quote is actually, “Fail early, fail often, but always fail forward.” Of course, this is an important distinction because simply failing for the purpose of failing is clearly a foolish strategy for businesses to adopt.
And yet, there’s something to be said for the idea of letting go of the negative perceptions around failure to develop failure tolerance as an organization because, as we all know, failure is inevitable!