Too much time, energy and money is spent searching for potential clients. In the new world of media, getting found via search engines or social media has become an additional expense. Wooing and winning new clients is more difficult as they have information and resources available with a click on their mobile device and set up systems to guard from pesky sales people.
Our culture has evolved, and executives are required to be more elastic in their roles and wear many hats. One of the essential roles is selling, including "non-sales selling". Daniel Pink refers to this type of selling as “Moving others” in his bestselling book “To Sell Is Human: The Surprising Truth About Moving Others.”
Wouldn't it be great to have a predictable revenue machine?!?
One where all of your sales opportunities go in one end, the machine does the work, and predictable revenue pops out the other end?
You can create your own.
Predictability is an essential component of ongoing of revenue generation and business growth.
Predictable revenue will improve cash flows, stabilize staffing levels, increase the value of a business over the long term, and give the business owner peace mind. Without predictability a company’s growth can be erratic causing problems with cash flow, productivity, staffing levels, debt servicing, budgeting, and more.
