Kate Pierce

Kate Pierce

Kate Pierce is the owner of LionShark Digital Marketing LLC, a West Michigan digital marketing company. Before starting her own venture, she cut her teeth in marketing at the world’s largest ecommerce provider, giving her valuable insight into ecommerce topics and trends. Her areas of expertise include web copywriting, search engine optimization, and business blogging. She lives in the Grand Rapids area with her husband and two incredibly cute children.

Recent Posts by Kate Pierce:

What has Changed in B2B and What Never Will

Thank you for joining us for this informative Q&A. Today we are discussing how B2B sales has changed over the years, and how it hasn’t!

In this interview Elizabeth Harris, a CRO (Chief Revenue Officer) with more than 20 years of B2B leadership experience, will share with us how the industry is shifting as well as what has remained foundationally the same in B2B sales and marketing. Her insights will help you to understand what that means for the future as well as your revenue strategy today. Let’s get started!

Topics: B2B Sales B2B

Why I Almost Left My Job as a Senior Content Marketer to Work for Minimum Wage at McDonald’s

For the last 15 years I have worked as a content creator and copywriter, first for (what was then) the world’s leading ecommerce software provider and later for myself as a business owner. And today, I considered walking away from that to work for minimum wage at McDonald’s. Let me explain what happened...

Topics: Revenue Growth Leadership Change Management

Should You Use ChatGPT for Content Marketing?

Content marketing is hotter than ever right now and shows no signs of slowing down. As a recent Forbes article explains, “Effective marketing and content creation are inextricably linked. It’s one of the best ways to regularly connect with your audience while boosting your reputation and credibility. ...[So,] in today’s digital-first consumer ecosystem, it’s increasingly important to generate content for potential and recurring buyers.” Echoing this sentiment, HubSpot has declared content marketing to be the most effective form of marketing today, saying, "Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique."

As content marketing continues to be an effective lead generation and customer acquisition tool, companies are starting to evaluate whether new AI-based tools like ChatGPT can provide low-cost assistance with their ongoing content creation efforts.

The answer to the question of whether ChatGPT can save a company money compared to the cost of hiring a professional content writer or digital marketing company is obvious. Using ChatGPT costs a fraction of what a professional service of any type would charge because anyone at any level of the business can generate an article on any topic in a matter of minutes. There is no first-hand knowledge required or research needed to get an article created. You simply need to ask a few questions and copy/paste the answers into a document and voila, you have an article. The hours of brainstorming, researching, outlining, and writing that an experienced content writer would normally spend are replaced by an AI algorithm that aggregates existing content into an article in a matter of minutes. It’s free and it’s fast.

Sounds great, right? Maybe not.

Topics: Brand Management Marketing Trends Brand Integrity Inbound Marketing Content

Are Remote Employees Preventing Themselves from Doing Great Work?

There are an endless number of studies that indicate that remote workers are more productive and happier working from home – some reporting rates as high as 94% of those surveyed claiming to “as productive” or “more productive” than working in the office. Furthermore, data shows that they also work more hours and have higher job satisfaction. Erin Nelson summarizes this perspective when she says, “Remote workers demonstrated a productivity boost because they eliminated distractions like commuting into the office, changing their work hours to fit their schedules, and worrying about being late. Remote workers found it easier to concentrate at home.”

And while that’s (apparently) the majority opinion, we’ve seen firsthand how very untrue that is for a large segment of remote workers – workers with children who are at home with them. Just ask Aaron Blank. His recent article “Dear Working America, Please be Kind to Working Parents Right Now” sheds some light on how the rest of the workforce is struggling right now.

But children are not the only distractions at home – there’s also pets, partners, laundry, and ourselves.

Topics: Profitability Leadership Management Business Culture Professional Development Collaboration Personal Development Change Management

Taking a Daniel Tiger Perspective on The Current State of Work

Any parent with young kids knows Daniel Tiger is the ultimate authority on every lesson you need in life. The PBS successor to Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood features a young tiger (unsurprisingly named Daniel) and his family. He confronts life’s difficult challenges with emotional maturity, self-awareness, and singing.

So
Much
Singing!

But, unlike most children’s TV, you won’t end up hating it. In fact, you’ll end up loving it because the songs are so catchy and soothing that you can draw on Daniel Tiger’s extensive catalog of compositions to guide your child through basically any daily struggle.

Topics: Leadership Networking Professional Development