A Holiday Gift Giving 'How-to' for Business Professionals

For some, gift giving is the merriest part of the holiday season. For others, it causes panic and dread.

Gift giving and receiving are both highly emotional processes, which is why there is so much pressure to give employees, managers, clients, and peers the right gifts. Stress builds over whether it is appropriate to give a gift in the first place, what to give, and how much to spend. But despite this worry, business professionals continue to exchange gifts and deliver gifts to clients year after year because the benefits of doing so far outweigh their internal angst.

Topics: Networking Brand Integrity

What Is a Value Proposition?

Regardless of your industry, what you do, or your business type, two things are probably true: 1) you rely on customers and clients for success, and 2) you have competitors. As such, how you market your business is a critical part of business longevity, reputation, and influence.

This is why value proposition becomes so important. Indeed, a value proposition is arguably the most important aspect of your overarching company message, and potentially the most critical element of your marketing strategy.

Topics: Brand Management Strategy Business Development Brand Integrity

5 Essentials for Improving Brand Integrity

Brand integrity is a measure of how buyers perceive a brand across all its touchpoints. It is the sum of an organization’s parts as calculated by the public, and it has a direct correlation with overall brand value.

This brand value translates to revenue numbers, valuations, and almost every other measuring stick that both public and private companies use to demonstrate worth to investors and shareholders.

Topics: Brand Management Brand Integrity