Before Implementing a CRM System – Prepare for Success

Scoping out a potential CRM project can be relatively short. The duration depends on the complexity of the organization and the number of potential issues to be solved. Once a scope of work is defined, a CRM services company can provide a more refined estimate of what it will take to interview key stakeholders, examine existing systems and then document the detailed functional specifications for a CRM implementation. The following will help you be better prepared for success.

Topics: B2B Software CRM Customer Relationship Management

B2C and B2B Content Marketing Trends Comparison

Marketing and sales are joined at the proverbial hip as the evolution of the Internet has changed the mindset from "buyer beware" (Caveat emptor) to "seller beware" (Caveat venditor).  

Topics: B2B B2C Marketing Chart