Typically, a person taking on the chief revenue officer role has a minimum of at least five years of direct sales experience. This personal experience is important as it lays a foundation to lead a sales force with success. With growing revenue top of mind, the CRO considers how to tackle each one of their responsibilities. Unfortunately, there are often knowledge gaps as technology, culture and the marketplace quickly advances.
I have drilled deeper into the responsibilities of a Chief Revenue Officer to offer you resources to overcome barriers and leap forward to grow revenue: