Predictions for 2018 (and My Recommendations)

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I believe it is important to start working on next year’s strategy about four months in advance of the new year. By doing so, you have enough time to make an impact on the last quarter and lay the foundation for the next fiscal year to start well. If you find yourself working on your 2018 strategies now, don't delay - there's still time to complete them.

Have you seen the predictions for this year? Some are wild and crazy, and others astound me.

Topics: Business Development Planning Forecasting

What Is a Value Proposition?

Regardless of your industry, what you do, or your business type, two things are probably true: 1) you rely on customers and clients for success, and 2) you have competitors. As such, how you market your business is a critical part of business longevity, reputation, and influence.

This is why value proposition becomes so important. Indeed, a value proposition is arguably the most important aspect of your overarching company message, and potentially the most critical element of your marketing strategy.

Topics: Brand Management Strategy Business Development Brand Integrity

Distinguishing Between a Business Development Consultant and a Sales Person

While sales and business development are often used interchangeably, it would be an error for these two very different jobs to be characterized in exactly the same manner. Business Development may also be used as a mask when a sales person does not want to be viewed as a sales person. Some companies will make the sales people feel more important by giving them a special title for their new business cards.

Those who focus primarily on sales and those who work in business development have unique objectives and pathways for accomplishing those objectives. Both business development consultants and salespeople are integral to the growth of a business, but the two roles should complement one another rather than being considered as interchangeable.

Topics: Hiring Sales Training Business Development