Last week I attended the “Getting the Deal Done Breakfast Conference” in Bellevue, WA. The topic was: “The Importance of Strategy and Culture in Middle Market Companies and Deal Making.” The conference was outstanding with 100 attendees benefiting from the expert panel, keynote and networking.
“Fire the sales & marketing team” may be heard behind closed doors from unhappy and frustrated leadership. The simplest solution is to remove the marginal team and dig into the “deep well” to hire and train fresh candidates.
Before you borrow the infamous phrase “Your fired!” to chop up the sales & marketing team into small pieces, consider how the difficulty and change the role of a CMO is undergoing.
The Executive Network of Seattle upcoming event includes a presentation from Kevin Wilhelm - "Driving Business Value Through Sustainability". Kevin Wilhelm is an author and leading authority on creating and implementing sustainable business practices that increase profitability and business value.
