7 Unique Value Proposition Examples

Value propositions are a little like wine – there is a vast difference between good versions and bad versions, but many people cannot discern the nuances that go into crafting the best.

As the name would imply, a value proposition is a statement that conveys the benefit that a product provides to consumers. However, an effective value proposition is more than a statement of value. The best value propositions also:

  • Make a credible promise to consumers
  • Solve problems or help attain aspirational goals
  • Differentiate products from competitors
  • Provide quantifiable benefits
  • Persuade consumers to take action (purchase, donate, etc.)

Unfortunately, instead of using this powerful tool to drive profits, many organizations end up with lackluster value propositions or overlook them altogether. Businesses in highly competitive industries are particularly vulnerable to falling flat with their value propositions because they are forced to contend with many competitors for the same audience’s limited needs.

Topics: Brand Management Strategy

What Is a Value Proposition?

Regardless of your industry, what you do, or your business type, two things are probably true: 1) you rely on customers and clients for success, and 2) you have competitors. As such, how you market your business is a critical part of business longevity, reputation, and influence.

This is why value proposition becomes so important. Indeed, a value proposition is arguably the most important aspect of your overarching company message, and potentially the most critical element of your marketing strategy.

Topics: Brand Management Strategy Business Development Brand Integrity

5 Essentials for Improving Brand Integrity

Brand integrity is a measure of how buyers perceive a brand across all its touchpoints. It is the sum of an organization’s parts as calculated by the public, and it has a direct correlation with overall brand value.

This brand value translates to revenue numbers, valuations, and almost every other measuring stick that both public and private companies use to demonstrate worth to investors and shareholders.

Topics: Brand Management Brand Integrity

Would your clients vote for your company? Are you sure?

Long time independent newspaper The Seattle Times has lost my vote because I don’t know whether I can trust them anymore.  They crossed the line last week and I moved from proud print subscriber to a non-subscriber overnight.  They stopped living their brand while searching for new revenue streams.  When they did that they lost my trust. 

Revenue is essential to every organization.  In a declining industry like print news a new revenue stream is critical.  However, no company can afford to lose customers (even indirect customers) in their quest for new revenue streams.  To keep an existing client base a company must continue to fulfill its brand promise. 

They must live the talk.  

Topics: Revenue Growth Brand Management Strategy