--- title: Business to Business Revenue Blog | Brand Management (2) description: Brand Management | The Revenue Building Blog shares information important to b2b companies. (2) --- [![Resultist Consulting](https://www.resultist.com/hs-fs/hubfs/Resultist_Logo_RGB_xsm.png?width=230&height=61&name=Resultist_Logo_RGB_xsm.png "Resultist Consulting")](https://www.resultist.com) - [Home](https://www.resultist.com) - [Our Approach](https://www.resultist.com/our-approach) - [B2B Library](https://www.resultist.com/b2b-business-growth-resources-library) - [Speaking](https://www.resultist.com/speaking) - [Revenue Workshops](https://www.resultist.com/revenue-workshops) - [About](https://www.resultist.com/about-elizabeth-harris) - [Our Clients Say](https://www.resultist.com/clients) - [Contact](https://www.resultist.com/contact) - [Blog](https://www.resultist.com/blog) Search this site Search [BUILDING BUSINESS REVENUE - Blog](https://www.resultist.com/blog) ## [The Social Media Reality - Feel Good Sizzle but Without the Meat (Value)](https://www.resultist.com/blog/the-social-media-reality-feel-good-sizzle-but-without-the-meat-value) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/The-Social-Media-Reality-Feeling-Good-Sizzle-but-Without-the-Meat-%28Value%29.jpg)](https://www.resultist.com/blog/the-social-media-reality-feel-good-sizzle-but-without-the-meat-value) Social media is an astounding tool in the new world of media. There is an opportunity to monitor ‘buzz’ (if that matters), make introductions and invitations, appreciate and recognize remarkable, tell a story and use as a customer service tool. When you want to know the latest about [volcanoes in Hawaii](https://www.facebook.com/hawaiivolcanoesnps/) or [hurricanes in Florida](https://twitter.com/FloridaStorms/status/1019273475725447170), there is no longer a need to wait for the 5:00 News. Twitter to the rescue, Facebook photos and videos are available. Many are provided by the humans who carry a camera and mini-computer connected to the Internet in their pocket. Government agencies and news companies are catching up and use social media tools to deliver ‘the latest’. [Continue Reading](https://www.resultist.com/blog/the-social-media-reality-feel-good-sizzle-but-without-the-meat-value) [0 Comments](https://www.resultist.com/blog/the-social-media-reality-feel-good-sizzle-but-without-the-meat-value#comments-listing) Topics: [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Social Media](https://www.resultist.com/blog/topic/social-media) - [Tweet](https://twitter.com/share) ## [The Reality of What’s What – Branding, Social Media and Humans](https://www.resultist.com/blog/the-reality-of-whats-what-branding-social-media-and-humans) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/braning-lipstick-pig.jpg)](https://www.resultist.com/blog/the-reality-of-whats-what-branding-social-media-and-humans) A hundred goals (maybe more) exist in the heads of those who are going bigger, conquering the world or changing the community. It can be difficult to line up the goals swirling in their heads. These goals are in the same mind soup, side by side with ‘old truth’ vs ‘new truth’, rumors, advice from future experts, news, big data, and ideas from a bestselling book.  (With potential distractions from ‘competitors’.) As a result, the goals are not always aligned, and it is tempting to get ‘speed think’, make a decision now to get things done. Today we want to remind you that ‘It is still a pig”, and a few other observations to keep it real for you about branding, social media and humans. [Continue Reading](https://www.resultist.com/blog/the-reality-of-whats-what-branding-social-media-and-humans) [0 Comments](https://www.resultist.com/blog/the-reality-of-whats-what-branding-social-media-and-humans#comments-listing) Topics: [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Strategy](https://www.resultist.com/blog/topic/strategy) [Social Media](https://www.resultist.com/blog/topic/social-media) - [Tweet](https://twitter.com/share) ## [Market Research - Evaluating Who in Your Target Audience Will Become Your Best Clients](https://www.resultist.com/blog/market-research-evaluating-who-in-your-target-audience-will-become-your-best-clients) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/how-to-read-the-minds-of-your-target-audience.jpg)](https://www.resultist.com/blog/market-research-evaluating-who-in-your-target-audience-will-become-your-best-clients) Have you ever been presented with a product or service that made you think the person who created it was reading your mind? It was almost as if they had followed you around, understood what made you tick, and knew exactly what buttons to push to get the desired reaction. While they probably didn't trail you through rush hour traffic or tap your phone, this isn't far from the truth. The most successful marketers have developed the ability to find out what their target audience is thinking and then provide them with solutions to their biggest issues at just the right moment. [Continue Reading](https://www.resultist.com/blog/market-research-evaluating-who-in-your-target-audience-will-become-your-best-clients) [0 Comments](https://www.resultist.com/blog/market-research-evaluating-who-in-your-target-audience-will-become-your-best-clients#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Brand Management](https://www.resultist.com/blog/topic/brand-management) [B2B](https://www.resultist.com/blog/topic/b2b) - [Tweet](https://twitter.com/share) ## [Only Half of Americans Trust Business – What to Do About it](https://www.resultist.com/blog/only-half-of-americans-trust-business-what-to-do-about-it) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/business-trust.jpg)](https://www.resultist.com/blog/only-half-of-americans-trust-business-what-to-do-about-it)   The public’s trust in business is in a period of steep decline. However, business is not the only casualty in this modern era of skepticism and distrust. News headlines and everyday conversations reveal that trust in government, media, science, religion, law enforcement, and the judicial process are all dwindling as well. In fact, the 2018 [Edelman Trust Index report](https://www.edelman.com/post/america-in-crisis) declares, > *“In a year marked by turbulence at home and abroad, trust in institutions in the United States crashed, posting the steepest, most dramatic general population decline the Trust Barometer has ever measured.”* It goes on to say that the cumulative effect of this distrust has negatively affected the American brand domestically and abroad. Trust in American-based businesses has fallen 5% in the last year alone, adding to a disturbing downward trend that has left US businesses lagging behind their competition in other developed countries. This 5-point drop was the largest decline of [any country surveyed](https://www.edelman.com/news-awards/2018-edelman-trust-barometer-reveals-record-breaking-drop-trust-in-the-us) globally. [Continue Reading](https://www.resultist.com/blog/only-half-of-americans-trust-business-what-to-do-about-it) [0 Comments](https://www.resultist.com/blog/only-half-of-americans-trust-business-what-to-do-about-it#comments-listing) Topics: [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Analysis](https://www.resultist.com/blog/topic/analysis) [Trends](https://www.resultist.com/blog/topic/trends) - [Tweet](https://twitter.com/share) ## [How to Get More Authority - While Keeping the End in Mind](https://www.resultist.com/blog/how-to-get-more-authority-while-keeping-the-end-in-mind) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/getting-authority.jpg)](https://www.resultist.com/blog/how-to-get-more-authority-while-keeping-the-end-in-mind) **[*Seth Godin said*](http://sethgodin.typepad.com/seths_blog/2018/02/what-is-extraordinary-contribution-worth.html)*:*** > ***Extraordinary contribution changes not just the recipient, but the giver as well…*** > > ***The hard part isn't working for free. The hard part is figuring out that this is your chance to do more than you're asked, to resist being unpaid labor for an organization too cheap to pay you properly. Instead, this is a rare moment to leap.”*** ### What's missing in Seth’s great share Those who are still trying to figure out how to show up and be consistent are in the early part of their journey. Without a foundation of skills and expertise, ‘leaping’ does require some good judgment. When that time comes, they can look at their skills, talents and how they make an impact… and sometimes will have an epiphany: “it matters”.  That is when they go beyond marketing – and leap… which leads to bigger rewards for everyone. [Continue Reading](https://www.resultist.com/blog/how-to-get-more-authority-while-keeping-the-end-in-mind) [0 Comments](https://www.resultist.com/blog/how-to-get-more-authority-while-keeping-the-end-in-mind#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Business Culture](https://www.resultist.com/blog/topic/business-culture) [Professional Development](https://www.resultist.com/blog/topic/professional-development) - [Tweet](https://twitter.com/share) ## [A Holiday Gift Giving 'How-to' for Business Professionals](https://www.resultist.com/blog/a-holiday-gift-giving-how-to-for-business-professionals) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/A-Holiday-Gift-Giving-How-To-for-Business-Professionals.jpg)](https://www.resultist.com/blog/a-holiday-gift-giving-how-to-for-business-professionals) For some, gift giving is the merriest part of the holiday season. For others, it causes panic and dread. Gift giving and receiving are both highly emotional processes, which is why there is so much pressure to give employees, managers, clients, and peers the right gifts. Stress builds over whether it is appropriate to give a gift in the first place, what to give, and how much to spend. But despite this worry, business professionals continue to exchange gifts and deliver gifts to clients year after year because the benefits of doing so far outweigh their internal angst. [Continue Reading](https://www.resultist.com/blog/a-holiday-gift-giving-how-to-for-business-professionals) [0 Comments](https://www.resultist.com/blog/a-holiday-gift-giving-how-to-for-business-professionals#comments-listing) Topics: [Networking](https://www.resultist.com/blog/topic/networking) [Brand Management](https://www.resultist.com/blog/topic/brand-management) - [Tweet](https://twitter.com/share) ## [7 Unique Value Proposition Examples](https://www.resultist.com/blog/7-unique-value-proposition-examples) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/7-Unique-Value-Proposition-Examples2.jpg)](https://www.resultist.com/blog/7-unique-value-proposition-examples) Value propositions are a little like wine – there is a vast difference between good versions and bad versions, but many people cannot discern the nuances that go into crafting the best. As the name would imply, a value proposition is a statement that conveys the benefit that a product provides to consumers. However, an effective value proposition is more than a statement of value. The best value propositions also: - Make a credible promise to consumers - Solve problems or help attain aspirational goals - Differentiate products from competitors - Provide quantifiable benefits - Persuade consumers to take action (purchase, donate, etc.) Unfortunately, instead of using this powerful tool to drive profits, many organizations end up with lackluster value propositions or overlook them altogether. Businesses in highly competitive industries are particularly vulnerable to falling flat with their value propositions because they are forced to contend with many competitors for the same audience’s limited needs. [Continue Reading](https://www.resultist.com/blog/7-unique-value-proposition-examples) [1 Comment](https://www.resultist.com/blog/7-unique-value-proposition-examples#comments-listing) Topics: [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Strategy](https://www.resultist.com/blog/topic/strategy) - [Tweet](https://twitter.com/share) ## [What Is a Value Proposition?](https://www.resultist.com/blog/what-is-a-value-proposition) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/what-is-a-value-proposition.jpg)](https://www.resultist.com/blog/what-is-a-value-proposition) Regardless of your industry, what you do, or your business type, two things are probably true: 1) you rely on customers and clients for success, and 2) you have competitors. As such, how you market your business is a critical part of business longevity, reputation, and influence. This is why value proposition becomes so important. Indeed, a value proposition is arguably the most important aspect of your overarching company message, and potentially the most critical element of your marketing strategy. [Continue Reading](https://www.resultist.com/blog/what-is-a-value-proposition) [0 Comments](https://www.resultist.com/blog/what-is-a-value-proposition#comments-listing) Topics: [Brand Management](https://www.resultist.com/blog/topic/brand-management) [Strategy](https://www.resultist.com/blog/topic/strategy) [Business Development](https://www.resultist.com/blog/topic/business-development) - [Tweet](https://twitter.com/share) [Previous Page](https://www.resultist.com/blog/topic/brand-management/page/1) [All Posts](https://www.resultist.com/blog/all) [Next Page](https://www.resultist.com/blog/topic/brand-management/page/3) ### Subscribe to Email Updates ### Recent Posts ### Most Popular Articles ### Topics - [Action Plan (13)](https://www.resultist.com/blog/topic/action-plan) - [AI (9)](https://www.resultist.com/blog/topic/ai) - [Analysis (8)](https://www.resultist.com/blog/topic/analysis) - [Assessment (5)](https://www.resultist.com/blog/topic/assessment) - [B2B (49)](https://www.resultist.com/blog/topic/b2b) - [Books (1)](https://www.resultist.com/blog/topic/books) - [Brand Management (17)](https://www.resultist.com/blog/topic/brand-management) - [Business Culture (12)](https://www.resultist.com/blog/topic/business-culture) - [Business Development (14)](https://www.resultist.com/blog/topic/business-development) - [Chief Revenue Officer (19)](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Compensation (5)](https://www.resultist.com/blog/topic/compensation) - [Customer Relationship Management (11)](https://www.resultist.com/blog/topic/customer-relationship-management) - [Events (11)](https://www.resultist.com/blog/topic/events) - [Forecasting (5)](https://www.resultist.com/blog/topic/forecasting) - [Guerrilla Marketing (7)](https://www.resultist.com/blog/topic/guerrilla-marketing) - [Inbound Marketing (7)](https://www.resultist.com/blog/topic/inbound-marketing) - [Innovation (5)](https://www.resultist.com/blog/topic/innovation) - [Leadership (65)](https://www.resultist.com/blog/topic/leadership) - [Manufacturing (9)](https://www.resultist.com/blog/topic/manufacturing) - [Networking (8)](https://www.resultist.com/blog/topic/networking) - [Planning (27)](https://www.resultist.com/blog/topic/planning) - [Process (1)](https://www.resultist.com/blog/topic/process) - [Professional Development (17)](https://www.resultist.com/blog/topic/professional-development) - [Profitability (25)](https://www.resultist.com/blog/topic/profitability) - [Recommended (1)](https://www.resultist.com/blog/topic/recommended) - [Recruiting (16)](https://www.resultist.com/blog/topic/recruiting) - [Revenue Development Action Plan (23)](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Revenue Growth (78)](https://www.resultist.com/blog/topic/revenue-growth) - [Sales (9)](https://www.resultist.com/blog/topic/sales) - [SMART Revenue (15)](https://www.resultist.com/blog/topic/smart-revenue) - [Social Media (8)](https://www.resultist.com/blog/topic/social-media) - [Software (1)](https://www.resultist.com/blog/topic/software) - [Strategy (49)](https://www.resultist.com/blog/topic/strategy) - [Technology (5)](https://www.resultist.com/blog/topic/technology) - [Training (12)](https://www.resultist.com/blog/topic/training) - [Trends (9)](https://www.resultist.com/blog/topic/trends) see all topics > ### Contact **Resultist Consulting** 1429 Avenue D, PMB 634  Snohomish, WA 98290 Call us: 206-361-4562   ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 Resultist Consulting [Privacy Policy](https://www.resultist.com/privacy)