Strategic business planning has always been an organization’s key to finding success. However, when the pandemic hit, strategic plans went out the window. Changing consumption patterns and buyer expectations rendered sales forecasts obsolete and supply chain challenges turned “business as usual” on its head. Businesses pivoted, shifted, and rode the wave eagerly anticipating a “return to normal” that never came.
In the wake of this massive disruption, it has become abundantly clear that the business landscape as we knew it has been permanently changed. How we do business has changed, who we do business with has changed, and the kind of business we do has changed. The long-term planning that companies once relied on to guide their strategic moves was largely put on hold, and continuous re-forecasting served as a tenuous foundation that companies came to rely on for their short-term planning.