--- title: Business to Business Revenue Blog | Leadership (6) description: Leadership | The Revenue Building Blog shares information important to b2b companies. (6) --- [![Resultist Consulting](https://www.resultist.com/hs-fs/hubfs/Resultist_Logo_RGB_xsm.png?width=230&height=61&name=Resultist_Logo_RGB_xsm.png "Resultist Consulting")](https://www.resultist.com) - [Home](https://www.resultist.com) - [Our Approach](https://www.resultist.com/our-approach) - [B2B Library](https://www.resultist.com/b2b-business-growth-resources-library) - [Speaking](https://www.resultist.com/speaking) - [Revenue Workshops](https://www.resultist.com/revenue-workshops) - [About](https://www.resultist.com/about-elizabeth-harris) - [Our Clients Say](https://www.resultist.com/clients) - [Contact](https://www.resultist.com/contact) - [Blog](https://www.resultist.com/blog) Search this site Search [BUILDING BUSINESS REVENUE - Blog](https://www.resultist.com/blog) ## [My Recommended Book List for Revenue Leaders](https://www.resultist.com/blog/my-recommended-book-list-for-revenue-leaders) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/My-Recommended-Revenue-Leadership-Book-List.jpg)](https://www.resultist.com/blog/my-recommended-book-list-for-revenue-leaders) Here is a list of my top recommended books every leader who is responsible for growing revenue should have in their library. This list includes books focused on sales, marketing, leadership and personal development. > The things I want to know are in books; my best friend is the man who'll get me a book I ain't read. - Abraham Lincoln What is my criteria for adding a book as a “favorite”? Such a book keeps me interested and offers a return on investment for the time. The return on the time invested to read the book might be a new idea or something that improves the business in a significant way. These books have influenced not only my business decisions, they have also offered new opportunities for personal development.  [Continue Reading](https://www.resultist.com/blog/my-recommended-book-list-for-revenue-leaders) [0 Comments](https://www.resultist.com/blog/my-recommended-book-list-for-revenue-leaders#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Training](https://www.resultist.com/blog/topic/training) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing - From the Customer’s Point of View](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Sales-vs-Marketing-From-the-Customers-Point-of-View.jpg)](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) Customers have a unique perspective in the classic sales versus marketing battle because they are what both teams are fighting over. However, instead of feeling honored that both teams want to win their favor, the battle has a high probability of turning them off and driving them away.  Paradoxically, pulling on a customer from each side only serves to push them away from both. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view) [0 Comments](https://www.resultist.com/blog/sales-vs-marketing-from-the-customers-point-of-view#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Customer Relationship Management](https://www.resultist.com/blog/topic/customer-relationship-management) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – A CEO’s Take on a Classic Battle](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-a-ceo-take.jpg)](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) CEOs are all too familiar with the struggle for dominance between sales and marketing. Yet despite being on top of the organizational chart, they are not immune from its deleterious effects. The in-fighting grates on CEOs and derails companies in much the same way that children quarreling upsets parents and sabotages harmony in a home. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) [1 Comment](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Average CRO Salary Expectations (Chief Revenue Officer)](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/how-much-should-a-cro-get-paid.jpg)](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) The [CRO (Chief Revenue Officer)](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) is expected to be paid well because it is more demanding, complex and challenging than either a Sales VP or a Marketing VP role.  As we review compensation, it is helpful to remember that titles are not always a representation of responsibility. CROs who finds themselves closing the initial sale, then outsourcing the upsell, cross-sell and renewal processes to functional peers, might find 'VP of Sales' to be a better title. [Continue Reading](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) [2 Comments](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Compensation](https://www.resultist.com/blog/topic/compensation) - [Tweet](https://twitter.com/share) ## [Pros & Cons of Business Networking - Waste of Time or a Gold Mine?](https://www.resultist.com/blog/pros-cons-of-business-networking-waste-of-time-or-a-gold-mine) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/business-networking-pros-and-cons.png)](https://www.resultist.com/blog/pros-cons-of-business-networking-waste-of-time-or-a-gold-mine) > *Nobody wants to have a ‘networking conversation,’ especially those who are at the highest levels of business. They are hungry for real conversations and real relationships. It has to be authentic, genuine and sincere.”  -  *[Rich Stromback](http://en.wikipedia.org/wiki/Richard_Stromback) Even with a plethora of information, books, classes and generous experts, rooms are full of people who have yet to develop excellent communication skills (and who you prefer to avoid).  [Continue Reading](https://www.resultist.com/blog/pros-cons-of-business-networking-waste-of-time-or-a-gold-mine) [1 Comment](https://www.resultist.com/blog/pros-cons-of-business-networking-waste-of-time-or-a-gold-mine#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Networking](https://www.resultist.com/blog/topic/networking) [B2B](https://www.resultist.com/blog/topic/b2b) [Customer Relationship Management](https://www.resultist.com/blog/topic/customer-relationship-management) - [Tweet](https://twitter.com/share) ## [Habits and Mindset of the Top 5% of Sales Professionals](https://www.resultist.com/blog/habits-and-mindset-of-the-top-5-of-sales-professionals) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/top-sales-performers.png)](https://www.resultist.com/blog/habits-and-mindset-of-the-top-5-of-sales-professionals) It appears the top 20% of your sales team are closing 80% of the deals. This reality of 80-20 performance, where approximately 20 percent of salespeople produce approximately 80 percent of sales, can be disappointing. (Though it validates Pareto’s Principle). [Pareto’s Principle](http://www.investopedia.com/terms/p/paretoprinciple.asp) was named after Vilfredo Pareto (1848-1923), an Italian economist who observed that for certain economic conditions, roughly 80% of the effects come from 20% of the causes. Instead of accepting Pareto’s Principle as a standard, I would prefer to see your team perform with excellence. Inspiring and leading a team to break away from average can be difficult if they are following the crowd and paying attention to what ‘everyone’ follows. I learned firsthand the importance of a network, excellent habits and a mindset of high standards when I grew a business from $4 million to $16 million over the course of four years. Today I want to share thoughts, habits, and mindsets that help many to be a top 5% sales professional and potentially break Pareto’s Principle.   [![A pdf copy of this article with checklists and questions can be found here \> \<\>](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/177824/5b37a6f4-120c-4d53-a61a-e35afdcadf7c.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/177824/5b37a6f4-120c-4d53-a61a-e35afdcadf7c) [Continue Reading](https://www.resultist.com/blog/habits-and-mindset-of-the-top-5-of-sales-professionals) [0 Comments](https://www.resultist.com/blog/habits-and-mindset-of-the-top-5-of-sales-professionals#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Leadership](https://www.resultist.com/blog/topic/leadership) [Action Plan](https://www.resultist.com/blog/topic/action-plan) [B2B](https://www.resultist.com/blog/topic/b2b) [Training](https://www.resultist.com/blog/topic/training) - [Tweet](https://twitter.com/share) ## [The Benefits of Using DISC Assessments to Grow Sales](https://www.resultist.com/blog/the-benefits-of-using-disc-assessments-to-grow-sales) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/disc-assessment.jpeg)](https://www.resultist.com/blog/the-benefits-of-using-disc-assessments-to-grow-sales) Knowing the secret to effective marketing to grow sales and drive profit is often elusive, even to the those with expert marketing skills.  DISC Assessments can help you have better insights into the minds of your marketing and sales team, customers and prospects. Today I would like to share with you the importance of DISC Assessments for growing revenue. [Continue Reading](https://www.resultist.com/blog/the-benefits-of-using-disc-assessments-to-grow-sales) [1 Comment](https://www.resultist.com/blog/the-benefits-of-using-disc-assessments-to-grow-sales#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [B2B](https://www.resultist.com/blog/topic/b2b) [Training](https://www.resultist.com/blog/topic/training) [Professional Development](https://www.resultist.com/blog/topic/professional-development) - [Tweet](https://twitter.com/share) ## [How Top CROs Create a Culture of Innovation](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Create-a-Culture-of-Innovation.jpeg)](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) The most successful [Chief Revenue Officers](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) are not afraid to think outside of the box. To have big, out-of-the-box ideas, a company must have employees who are not intimidated by creativity, innovation, and inventiveness. [Continue Reading](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) [0 Comments](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Innovation](https://www.resultist.com/blog/topic/innovation) [Business Culture](https://www.resultist.com/blog/topic/business-culture) - [Tweet](https://twitter.com/share) [Previous Page](https://www.resultist.com/blog/topic/leadership/page/5) [All Posts](https://www.resultist.com/blog/all) [Next Page](https://www.resultist.com/blog/topic/leadership/page/7) ### Subscribe to Email Updates ### Recent Posts ### Most Popular Articles ### Topics - [Action Plan (13)](https://www.resultist.com/blog/topic/action-plan) - [AI (9)](https://www.resultist.com/blog/topic/ai) - [Analysis (8)](https://www.resultist.com/blog/topic/analysis) - [Assessment (5)](https://www.resultist.com/blog/topic/assessment) - [B2B (49)](https://www.resultist.com/blog/topic/b2b) - [Books (1)](https://www.resultist.com/blog/topic/books) - [Brand Management (17)](https://www.resultist.com/blog/topic/brand-management) - [Business Culture (12)](https://www.resultist.com/blog/topic/business-culture) - [Business Development (14)](https://www.resultist.com/blog/topic/business-development) - [Chief Revenue Officer (19)](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Compensation (5)](https://www.resultist.com/blog/topic/compensation) - [Customer Relationship Management (11)](https://www.resultist.com/blog/topic/customer-relationship-management) - [Events (11)](https://www.resultist.com/blog/topic/events) - [Forecasting (5)](https://www.resultist.com/blog/topic/forecasting) - [Guerrilla Marketing (7)](https://www.resultist.com/blog/topic/guerrilla-marketing) - [Inbound Marketing (7)](https://www.resultist.com/blog/topic/inbound-marketing) - [Innovation (5)](https://www.resultist.com/blog/topic/innovation) - [Leadership (65)](https://www.resultist.com/blog/topic/leadership) - [Manufacturing (9)](https://www.resultist.com/blog/topic/manufacturing) - [Networking (8)](https://www.resultist.com/blog/topic/networking) - [Planning (27)](https://www.resultist.com/blog/topic/planning) - [Process (1)](https://www.resultist.com/blog/topic/process) - [Professional Development (17)](https://www.resultist.com/blog/topic/professional-development) - [Profitability (25)](https://www.resultist.com/blog/topic/profitability) - [Recommended (1)](https://www.resultist.com/blog/topic/recommended) - [Recruiting (16)](https://www.resultist.com/blog/topic/recruiting) - [Revenue Development Action Plan (23)](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Revenue Growth (78)](https://www.resultist.com/blog/topic/revenue-growth) - [Sales (9)](https://www.resultist.com/blog/topic/sales) - [SMART Revenue (15)](https://www.resultist.com/blog/topic/smart-revenue) - [Social Media (8)](https://www.resultist.com/blog/topic/social-media) - [Software (1)](https://www.resultist.com/blog/topic/software) - [Strategy (49)](https://www.resultist.com/blog/topic/strategy) - [Technology (5)](https://www.resultist.com/blog/topic/technology) - [Training (12)](https://www.resultist.com/blog/topic/training) - [Trends (9)](https://www.resultist.com/blog/topic/trends) see all topics \> ### Contact **Resultist Consulting** 1429 Avenue D, PMB 634  Snohomish, WA 98290 Call us: 206-361-4562   ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 Resultist Consulting [Privacy Policy](https://www.resultist.com/privacy)