The King County Executive's Small Business Awards ceremony was held today. I had the opportunity to attend and met a great group of business owners and leaders. Essex Porter of KIRO TV was the emcee. Dow Constantine, King County Executive, was our host and presented the Small Business of the Year Award.

There are five steps that are essential to achieving profitable revenue growth.
Your company can increase its profitable revenue by working to maintain those clients who are your company’s BEST clients and targeting prospects who will become your BEST clients.  Don’t waste your team’s time, energy and resources by keeping the wrong clients and targeting the wrong prospects.  Hour upon hour will be devoted to keeping existing clients and gaining new ones, make sure they offer you the best opportunity for increasing revenues and profits.

Many business leaders often find themselves wondering why the clients that take up 80% of their organization’s time only generate 20% of their revenue or profit.  It’s because they are focusing their valuable time, energy and resources on the wrong clients and prospects.

In the ongoing quest for profitable revenue, business owners and executives need everyone in their organization to be an enthusiastic brand advocate. However, not all of the team's perceptions are the same. This infographic highlights the gaps in perception that owners need to continue to work on to "bridge the gap" with their employees.