Elizabeth Harris

Recent Posts by Elizabeth Harris:

The Most Effective Sales Compensation Models to Keep a Team Motivated

One of the most common challenges faced by business managers of both established and growing businesses are “how to compensate their sales teams effectively.” Managers need to implement a compensation model that motivates their sales team to land new accounts, while at the same time upselling the existing ones. But, how do you identify the most efficient compensation model to use? And how do you measure performance against the compensation model?  Well, the information given here will answer these and more questions about some of the most efficient sales compensation models to keep a team motivated.

Topics: Revenue Growth Leadership Recruiting Compensation

6 Sales Methodology Approaches Your Competition Might Be Using

Setting goals is easy, “I will meet my sales goals; I will achieve success in business.” This sound’s great but how will you achieve this (your goals)?  The “how” part is the sales methodology; the strategies you use to achieve your target or goals. Professionals usually refer to sales methodology as the fundamental approach to sales and the terminology used when relating to customers to “close the deal.”  The ‘how’ is usually the most difficult part of a sales process, as it determines whether you succeed or fail in making that sale.

How can you develop a sales methodology to meet your goals? There are different sales methods which have been developed by sales leaders and professionals over many years. You can combine these different sales approaches to developing a sales methodology or use one (single) method.

Sources you can use to develop a sales methodology include books and/or professional training. How you develop a sales methodology will largely depend on your “selling environment,” or your target audience.

Here is a brief summary of sales methodologies
frequently used:

Topics: Revenue Growth B2B

Get SMART About Revenue Generation

Building SMART Revenue   – Generally speaking

Intelligent revenue generation is vital to any organization, whether it needs revenue to stay in business, wants to grow, or is positioning itself for sale. This is a small sample from our Building SMART Revenue Workshops. As we review SMART revenue generation, you might find ah-ha moments about missing elements in your revenue plan. 

Topics: Revenue Growth SMART Revenue

Scope of Work – What to expect

While the world has shifted and news of a potential slowdown (recession) is being heard in the back pages of financial papers, you remain hopeful and believe there are exciting opportunities ahead.

Topics: Leadership Recruiting Planning

The Most Important Skills vs the Most Difficult Skills of a CMO

“Fire the sales & marketing team” may be heard behind closed doors from unhappy and frustrated leadership. The simplest solution is to remove the marginal team and dig into the “deep well” to hire and train fresh candidates.

Before you borrow the infamous phrase “Your fired!” to chop up the sales & marketing team into small pieces, consider how the difficulty and change the role of a CMO is undergoing.

Topics: Leadership Events Training

9 Amazing Examples of Disruptive Technology (Inspired by the WTIA)

WTIA's (Washington Technology Industry Association) theme in May is DisruptiveTECH. Consider revenue growth opportunities from disruptive technologies in the past, and those projected in the future. This article is a reminder that your company may soon be disrupted or become a disruptor and lead you to a decline in revenue - or amazing revenue growth.

As you look at the disruptive technology examples below, many will be familiar to you. I want to challenge you to pause for a moment and consider how your customers and employees are changing habits in the new world. Buying habits are changing and “sales” has new challenges where the world comes to the buyer and they don’t want to be interrupted. I am hoping a few of the examples will have you scratching your head with amazement and wonder.

Topics: Revenue Growth Technology Trends

Before Implementing a CRM System – Prepare for Success

Scoping out a potential CRM project can be relatively short. The duration depends on the complexity of the organization and the number of potential issues to be solved. Once a scope of work is defined, a CRM services company can provide a more refined estimate of what it will take to interview key stakeholders, examine existing systems and then document the detailed functional specifications for a CRM implementation. The following will help you be better prepared for success.

Topics: Leadership B2B Customer Relationship Management

The best sales interview questions, a few tips from HubSpot and a sales lesson from Mark Cuban

Profits increase when you have engaged, passionate people on your team. Having the wrong people in those seats can be a barrier to growing sales and increasing the overall profit of your organization.

With the level of the talent available today in the marketplace, you can always replace someone if you don’t find the right fit the first time. After a quick hire, a simple plan of “wait and see for 90 days” seems logical with so many available. If the new person on the team does not perform in the first 90 days, terminate and hire the next. However, it's much better if you hire the right candidate from the start.

Much of the conversation focuses on how people can find a job.  “How to get hired” is a question answered again and again. Employers still need to do their part, to hire the right people.  Hiring doesn't have to be gamble. The right recruiting and selection process is one of the most important strategic plans your company needs to improve revenue and profits results exponentially.

Les McKeown, President and CEO, Predictable Success puts the responsibility of success on the employer in this Inc. Magazine article:

Topics: Revenue Growth Profitability Leadership