B2B Revenue 2020 - Looking Back – and Looking Forward

2020 will have many major events that will influence how we do business. The possibility of recession is still lurking in the shadows. An election of generational importance will shape America’s future. The Olympic Games should offer a summer distraction. 2020 will be tough to predict, and many say a wild ride.

This is important because each person on your team has a different world view about what the future will become. Some believe there is little hope while others believe in unlimited possibilities. It is just as important for “belief in the future” alignment as it is to have the sales and marketing activities aligned.

I'm looking forward to the coming year. I can’t remember a time when there has been more opportunity for new adventures. This coming year will provide more and those with the right plans, processes, and aligned teams in place will leap forward.

Let’s take a look at predictions from the past…

Topics: Marketing Trends Statistics