The Social Media Reality - Feel Good Sizzle but Without the Meat (Value)

Social media is an astounding tool in the new world of media. There is an opportunity to monitor ‘buzz’ (if that matters), make introductions and invitations, appreciate and recognize remarkable, tell a story and use as a customer service tool.

When you want to know the latest about volcanoes in Hawaii or hurricanes in Florida, there is no longer a need to wait for the 5:00 News. Twitter to the rescue, Facebook photos and videos are available. Many are provided by the humans who carry a camera and mini-computer connected to the Internet in their pocket. Government agencies and news companies are catching up and use social media tools to deliver ‘the latest’.

Topics: Brand Management Brand Integrity Social Media

2018 CAMPS Manufacturing Conference (Post-Event Summary)

Without manufacturing companies, we would not have the quality of life we currently enjoy. They ‘make stuff’ is often taken for granted and what they build can be the difference between life and death.

Manufacturers are often under-appreciated as they work invisibly to deliver products that change our lives. Employees typically do not have glamorous work spaces and may appear unimpressive since their work clothing is more for function and safety than style.

Manufacturers are in a word: “Remarkable”. This is why I have come to appreciate CAMPS (Center for Advanced Manufacturing Puget Sound) as they do a great job of supporting local manufacturers.

CAMPS has grown membership of nearly 300 companies, organizations, education, and government partners supporting the region’s most innovative, high performing, and collaborating companies. These companies are focusing collectively on:

  • Serving domestic and international markets
  • CAMPS, as an organization, has taken a leadership role in 21st Century Workforce solutions
  • CEO’s and other leaders have adopted a primary goal of improving the image of Manufacturing to all sectors of the community, with a special focus on youth programs and transitioning military personnel

If you believe as I do about the importance of manufacturers and interested in giving support, providing service or products, you can learn more here.

What you might have missed:

On June 7th, nearly 200 CAMPS Members, industry experts, and guests were introduced to the future of manufacturing. The prime message was how technology is enabling manufacturing to reach new heights.

Topics: Events News Manufacturing CAMPS

The Reality of What’s What – Branding, Social Media and Humans

A hundred goals (maybe more) exist in the heads of those who are going bigger, conquering the world or changing the community. It can be difficult to line up the goals swirling in their heads. These goals are in the same mind soup, side by side with ‘old truth’ vs ‘new truth’, rumors, advice from future experts, news, big data, and ideas from a bestselling book.  (With potential distractions from ‘competitors’.)

As a result, the goals are not always aligned, and it is tempting to get ‘speed think’, make a decision now to get things done.

Today we want to remind you that ‘It is still a pig”, and a few other observations to keep it real for you about branding, social media and humans.

Topics: Brand Management Strategy Brand Integrity Social Media