What Is a Value Proposition?

Regardless of your industry, what you do, or your business type, two things are probably true: 1) you rely on customers and clients for success, and 2) you have competitors. As such, how you market your business is a critical part of business longevity, reputation, and influence.

This is why value proposition becomes so important. Indeed, a value proposition is arguably the most important aspect of your overarching company message, and potentially the most critical element of your marketing strategy.

Topics: Brand Management Strategy Business Development Brand Integrity

B2B Market Segmentation: Sell More by Selling to Fewer

A targeted marketing strategy has the potential for generating far more revenue than a generalized mass marketing approach. However, proper targeting is contingent upon segmenting your audience into distinct groups that share the same needs or characteristics.

Topics: B2B Sales Strategy B2B

The Second-Annual BP Pulse:  Distribution and Manufacturing Survey

GET A PULSE ON THE DISTRIBUTION & MANUFACTURING INDUSTRY WITH THE RESULTS OF THE BP PULSE SURVEY

To participate in this year's survey, go to: www.surveymonkey.com/r/MfgDistSurvey 

Topics: CAMPS Survey