--- title: Business to Business Revenue Blog | Chief Revenue Officer (2) description: Chief Revenue Officer | The Revenue Building Blog shares information important to b2b companies. (2) --- [![Resultist Consulting](https://www.resultist.com/hs-fs/hubfs/Resultist_Logo_RGB_xsm.png?width=230&height=61&name=Resultist_Logo_RGB_xsm.png "Resultist Consulting")](https://www.resultist.com) - [Home](https://www.resultist.com) - [Our Approach](https://www.resultist.com/our-approach) - [B2B Library](https://www.resultist.com/b2b-business-growth-resources-library) - [Speaking](https://www.resultist.com/speaking) - [Revenue Workshops](https://www.resultist.com/revenue-workshops) - [About](https://www.resultist.com/about-elizabeth-harris) - [Our Clients Say](https://www.resultist.com/clients) - [Contact](https://www.resultist.com/contact) - [Blog](https://www.resultist.com/blog) Search this site Search [BUILDING BUSINESS REVENUE - Blog](https://www.resultist.com/blog) ## [Who is the CRO? Finding a Chief Revenue Officer at Your Company](https://www.resultist.com/blog/who-is-the-cro-finding-a-chief-revenue-officer-at-your-company) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/Who-is-the-CRO-Finding-a-CRO-at-Your-Company-1.jpeg)](https://www.resultist.com/blog/who-is-the-cro-finding-a-chief-revenue-officer-at-your-company) Does your company have a CRO? If you answered “no” or “not yet” that likely means your organization simply does not have someone with the title of Chief Revenue Officer (CRO) right now. You see, asking whether you have a CRO is a trick question because even if a company does not have a formal CRO role, someone is acting in the capacity of a CRO. Every for-profit company has someone overseeing sales and marketing functions at a high-level to control the overarching revenue strategy. So, let me rephrase: Who is the CRO at your company? [Continue Reading](https://www.resultist.com/blog/who-is-the-cro-finding-a-chief-revenue-officer-at-your-company) [0 Comments](https://www.resultist.com/blog/who-is-the-cro-finding-a-chief-revenue-officer-at-your-company#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Profitability](https://www.resultist.com/blog/topic/profitability) [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Revenue Development Action Plan](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – Who Owns Revenue?](https://www.resultist.com/blog/sales-vs-marketing-who-owns-revenue) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/Sales-vs-Marketing%E2%80%93Who-Should-Own-Revenue.jpeg)](https://www.resultist.com/blog/sales-vs-marketing-who-owns-revenue) Plenty of marketing professionals will tell you that their team is often misaligned, misunderstood, or competing against the sales team at their organization. Unsurprisingly, many sales professionals echo this same sentiment. In fact, a [2019 survey](https://learn.leandata.com/the-leandata-ebook-library/state-of-revenue-operations-2019) commissioned by LeanData and Sales Hacker uncovered that more than a third of those surveyed (37%) do not believe that sales and marketing are properly aligned. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-who-owns-revenue) [0 Comments](https://www.resultist.com/blog/sales-vs-marketing-who-owns-revenue#comments-listing) Topics: [Revenue Growth](https://www.resultist.com/blog/topic/revenue-growth) [Strategy](https://www.resultist.com/blog/topic/strategy) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Tweet](https://twitter.com/share) ## [Recruiting - How and Where to Find Your Next CRO](https://www.resultist.com/blog/recruiting-how-and-where-to-find-your-next-cro) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Recruiting--How-and-Where%20to-Find-Your-Next-CRO.jpg)](https://www.resultist.com/blog/recruiting-how-and-where-to-find-your-next-cro) The purpose of the [Chief Revenue Officer (CRO)](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) is to drive organic revenue growth by leveraging each revenue-generating function and department within your organization. This is a position that was born in the Silicon Valley SaaS sector, but it's no longer isolated to the tech space. More companies are finding value in adding the CRO position to their C-suite, from startups to Fortune 500 companies. Whether you're a company like Continental Airlines, which has had a CRO for nearly two decades, or a business that is just realizing the value of this position, it's a specialized role. Here is what a CRO can bring to the table and what you need to know to find your company's next CRO. [Continue Reading](https://www.resultist.com/blog/recruiting-how-and-where-to-find-your-next-cro) [0 Comments](https://www.resultist.com/blog/recruiting-how-and-where-to-find-your-next-cro#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Recruiting](https://www.resultist.com/blog/topic/recruiting) - [Tweet](https://twitter.com/share) ## [Is it Worth it to Create/Carve Out Space for a CRO?](https://www.resultist.com/blog/is-it-worth-it-to-create/carve-out-space-for-a-cro) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/worth-it-to-create-space-for-cro.jpg)](https://www.resultist.com/blog/is-it-worth-it-to-create/carve-out-space-for-a-cro) > *aka How Valuable is a CRO?* Unlike a more narrowly focused Chief Sales Officer or Chief Marketing Officer, a Chief Revenue Officer (CRO) is responsible for the entire array of revenue-driving activities – scaling revenue, overseeing sales and marketing teams, managing partner relationships, ensuring client success throughout the buyer’s journey, and maintaining brand integrity. As an organization grows, the need for a CRO often becomes more evident. Some companies decide to onboard a CRO to better align burgeoning sales and marketing teams around a singular business goal, while others choose to bring in a CRO to bolster channel expansion efforts. Either way, a CRO will oversee the business processes and staff that accompany the end-to-end revenue value chain. [Continue Reading](https://www.resultist.com/blog/is-it-worth-it-to-create/carve-out-space-for-a-cro) [0 Comments](https://www.resultist.com/blog/is-it-worth-it-to-create/carve-out-space-for-a-cro#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Tweet](https://twitter.com/share) ## [Resolving CFO and CRO Conflicts](https://www.resultist.com/blog/resolving-cfo-and-cro-conflicts) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/cro-cfo-conflict.jpg)](https://www.resultist.com/blog/resolving-cfo-and-cro-conflicts) Sitting through a tense meeting where finance and sales are positioned on opposite side of the table engaged in conflict is as iconic in corporate America as a row of cubicles. In fact, for all levels of managers and executives, serving time in battle during these situations for their respective teams is essentially a rite of passage. In these all too common scenarios, both sides often emerge worse for the wear instead of uniting to drive business growth. The result is a corporate landscape where revenue potential remains unfulfilled and employee satisfaction suffers. Organizational stagnation and, ultimately, demise can quickly follow when conflict breeds. To attain sustainable business profitability, the issue of clashing CFO and CRO perspectives needs to be addressed and the entire premise of assigning roles needs to be examined. [Continue Reading](https://www.resultist.com/blog/resolving-cfo-and-cro-conflicts) [1 Comment](https://www.resultist.com/blog/resolving-cfo-and-cro-conflicts#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Recruiting](https://www.resultist.com/blog/topic/recruiting) [Business Culture](https://www.resultist.com/blog/topic/business-culture) - [Tweet](https://twitter.com/share) ## [Sales vs Marketing – A CEO’s Take on a Classic Battle](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/sales-vs-marketing-a-ceo-take.jpg)](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) CEOs are all too familiar with the struggle for dominance between sales and marketing. Yet despite being on top of the organizational chart, they are not immune from its deleterious effects. The in-fighting grates on CEOs and derails companies in much the same way that children quarreling upsets parents and sabotages harmony in a home. [Continue Reading](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle) [1 Comment](https://www.resultist.com/blog/sales-vs-marketing-a-ceos-take-on-a-classic-battle#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Sales](https://www.resultist.com/blog/topic/sales) - [Tweet](https://twitter.com/share) ## [Average CRO Salary Expectations (Chief Revenue Officer)](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/how-much-should-a-cro-get-paid.jpg)](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) The [CRO (Chief Revenue Officer)](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) is expected to be paid well because it is more demanding, complex and challenging than either a Sales VP or a Marketing VP role.  As we review compensation, it is helpful to remember that titles are not always a representation of responsibility. CROs who finds themselves closing the initial sale, then outsourcing the upsell, cross-sell and renewal processes to functional peers, might find 'VP of Sales' to be a better title. [Continue Reading](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer) [2 Comments](https://www.resultist.com/blog/average-cro-salary-expectations-chief-revenue-officer#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Compensation](https://www.resultist.com/blog/topic/compensation) - [Tweet](https://twitter.com/share) ## [How Top CROs Create a Culture of Innovation](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) by [Elizabeth Harris](https://www.resultist.com/blog/author/elizabeth-harris) [![{ content.name }}](https://www.resultist.com/hubfs/images/Create-a-Culture-of-Innovation.jpeg)](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) The most successful [Chief Revenue Officers](https://www.resultist.com/blog/what-is-a-chief-revenue-officer-job-description-and-responsibilities) are not afraid to think outside of the box. To have big, out-of-the-box ideas, a company must have employees who are not intimidated by creativity, innovation, and inventiveness. [Continue Reading](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation) [0 Comments](https://www.resultist.com/blog/how-top-cros-create-a-culture-of-innovation#comments-listing) Topics: [Leadership](https://www.resultist.com/blog/topic/leadership) [Chief Revenue Officer](https://www.resultist.com/blog/topic/chief-revenue-officer) [Innovation](https://www.resultist.com/blog/topic/innovation) [Business Culture](https://www.resultist.com/blog/topic/business-culture) - [Tweet](https://twitter.com/share) [Previous Page](https://www.resultist.com/blog/topic/chief-revenue-officer/page/1) [All Posts](https://www.resultist.com/blog/all) [Next Page](https://www.resultist.com/blog/topic/chief-revenue-officer/page/3) ### Subscribe to Email Updates ### Recent Posts ### Most Popular Articles ### Topics - [Action Plan (13)](https://www.resultist.com/blog/topic/action-plan) - [AI (9)](https://www.resultist.com/blog/topic/ai) - [Analysis (8)](https://www.resultist.com/blog/topic/analysis) - [Assessment (5)](https://www.resultist.com/blog/topic/assessment) - [B2B (49)](https://www.resultist.com/blog/topic/b2b) - [Books (1)](https://www.resultist.com/blog/topic/books) - [Brand Management (17)](https://www.resultist.com/blog/topic/brand-management) - [Business Culture (12)](https://www.resultist.com/blog/topic/business-culture) - [Business Development (14)](https://www.resultist.com/blog/topic/business-development) - [Chief Revenue Officer (19)](https://www.resultist.com/blog/topic/chief-revenue-officer) - [Compensation (5)](https://www.resultist.com/blog/topic/compensation) - [Customer Relationship Management (11)](https://www.resultist.com/blog/topic/customer-relationship-management) - [Events (11)](https://www.resultist.com/blog/topic/events) - [Forecasting (5)](https://www.resultist.com/blog/topic/forecasting) - [Guerrilla Marketing (7)](https://www.resultist.com/blog/topic/guerrilla-marketing) - [Inbound Marketing (7)](https://www.resultist.com/blog/topic/inbound-marketing) - [Innovation (5)](https://www.resultist.com/blog/topic/innovation) - [Leadership (65)](https://www.resultist.com/blog/topic/leadership) - [Manufacturing (9)](https://www.resultist.com/blog/topic/manufacturing) - [Networking (8)](https://www.resultist.com/blog/topic/networking) - [Planning (27)](https://www.resultist.com/blog/topic/planning) - [Process (1)](https://www.resultist.com/blog/topic/process) - [Professional Development (17)](https://www.resultist.com/blog/topic/professional-development) - [Profitability (25)](https://www.resultist.com/blog/topic/profitability) - [Recommended (1)](https://www.resultist.com/blog/topic/recommended) - [Recruiting (16)](https://www.resultist.com/blog/topic/recruiting) - [Revenue Development Action Plan (23)](https://www.resultist.com/blog/topic/revenue-development-action-plan) - [Revenue Growth (78)](https://www.resultist.com/blog/topic/revenue-growth) - [Sales (9)](https://www.resultist.com/blog/topic/sales) - [SMART Revenue (15)](https://www.resultist.com/blog/topic/smart-revenue) - [Social Media (8)](https://www.resultist.com/blog/topic/social-media) - [Software (1)](https://www.resultist.com/blog/topic/software) - [Strategy (49)](https://www.resultist.com/blog/topic/strategy) - [Technology (5)](https://www.resultist.com/blog/topic/technology) - [Training (12)](https://www.resultist.com/blog/topic/training) - [Trends (9)](https://www.resultist.com/blog/topic/trends) see all topics > ### Contact **Resultist Consulting** 1429 Avenue D, PMB 634  Snohomish, WA 98290 Call us: 206-361-4562   ### From Our Blog ### Subscribe to Newsletter ### Connect With Us © 2026 Resultist Consulting [Privacy Policy](https://www.resultist.com/privacy)