Marketing teams are all too familiar with the daily sales versus marketing battle. The fight does not have to be perpetuated for it to continue raging because the stakes are highly personal for marketers. Winning means being rewarded with increased responsibility, autonomy, and recognition. These prizes not only advance marketers’ careers, they also allow them to remain passionate about their roles. An us versus them mentality permeates the culture across every variety of marketing from branding to digital. But in a marketer’s mind, the fight is hardly fair.