The CRO with a broader role can resolve issues faster because of "one" unified revenue perspective. A CRO's job is much more than a glorified VP of Sales.
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With a more thorough understanding of the CRO role, you will be better prepared to develop a company’s business model, ensuring the market sizing, Go-To-Market strategy, pricing and packaging, sales skills and organization model.
Not everyone understands how to optimize the customer journey from an unknown lead to an expanded account and while staying in alignment with the company's bigger vision.
The free e-book is extensive and for you if you are one who wants to “conquer” the role.
You are welcome to email me at elizabeth@resultist.com or call me directly at 206-361-4562 with any questions or thoughts.