Setting goals is easy, “I will meet my sales goals; I will achieve success in business.” This sound’s great but how will you achieve this (your goals)? The “how” part is the sales methodology; the strategies you use to achieve your target or goals. Professionals usually refer to sales methodology as the fundamental approach to sales and the terminology used when relating to customers to “close the deal.” The ‘how’ is usually the most difficult part of a sales process, as it determines whether you succeed or fail in making that sale.
How can you develop a sales methodology to meet your goals? There are different sales methods which have been developed by sales leaders and professionals over many years. You can combine these different sales approaches to developing a sales methodology or use one (single) method.
Sources you can use to develop a sales methodology include books and/or professional training. How you develop a sales methodology will largely depend on your “selling environment,” or your target audience.
Here is a brief summary of sales methodologies