Would your clients vote for your company? Are you sure?

Long time independent newspaper The Seattle Times has lost my vote because I don’t know whether I can trust them anymore.  They crossed the line last week and I moved from proud print subscriber to a non-subscriber overnight.  They stopped living their brand while searching for new revenue streams.  When they did that they lost my trust. 

Revenue is essential to every organization.  In a declining industry like print news a new revenue stream is critical.  However, no company can afford to lose customers (even indirect customers) in their quest for new revenue streams.  To keep an existing client base a company must continue to fulfill its brand promise. 

They must live the talk.  

Topics: Revenue Growth Brand Management Strategy