Building Business Revenue

Your Revenue Isn’t Broken—Your Process Is

Elizabeth Harris — Fri, 26 Dec 2025 19:49:02 GMT

Most businesses don’t have a growth problem.
They have a process problem.

In 1913, Henry Ford didn’t invent the car.
He reinvented how cars were built.
One bold shift in process… and the world changed.

Can AI Sales Agents Build Trust Without an Emotional Connection?

Elizabeth Harris — Wed, 16 Jul 2025 03:31:30 GMT

AI sales agents can build a degree of trust without forming a genuine emotional connection, but this trust is fundamentally different from the trust established through genuine human relationships.

If Salespeople aren't Trusted (and Annoying), can AI be More Trusted and Less Annoying?

Elizabeth Harris — Wed, 16 Jul 2025 00:55:25 GMT

AI can be more trusted and less annoying than traditional salespeople in specific contexts, but it also faces its own trust challenges and limitations.

Over-Reliance on AI - A Barrier to B2B Revenue Growth

Elizabeth Harris — Wed, 18 Jun 2025 20:36:23 GMT

Today we will explore a critical topic for B2B leaders: Why, how, and when over-reliance on artificial intelligence (AI) can actually become a barrier to revenue growth, despite its transformative potential.

3 Books That Changed my B2B Revenue Paradigm

Elizabeth Harris — Tue, 17 Jun 2025 05:03:36 GMT

As a CEO, I've found that the right ideas can completely transform our perspective on business and leadership. The three books I'd like to share—AI 2041, The Formula, and Think Again—have fundamentally reshaped my views on innovation, leadership, and the future of business. They provide leaders with invaluable insights and strategies to thrive in the face of rapid change, offering practical guidance for adapting, competing, and growing.

Which Software Operates as an All-In-One for Sales, Marketing, and AI Alignment?

Elizabeth Harris — Thu, 05 Jun 2025 04:08:24 GMT

Today you realized that: 1) You have hired the right people. 2) You have a vision – your “Why", and yet ”The team is not aligned.” … what-about an all-in-one software with AI to support the sales, marketing and service teams?

The Reality of AI and the Evolution of Human Work

Elizabeth Harris — Fri, 30 May 2025 01:21:33 GMT

Human work is defined by tasks that AI cannot yet accomplish. The fact that AI doesn’t truly “know” what it’s doing is largely irrelevant; most of the time, neither do we.

B2B Strategic Planning: Can your Revenue Plan Withstand a Short-Term Pause?

Elizabeth Harris — Tue, 15 Apr 2025 02:47:49 GMT

Recent sudden policy changes related to tariffs and immigration are helping to exacerbate the widespread economic uncertainty that US businesses are currently weathering. With talks of a recession on the horizon and increased market volatility, many of today’s business leaders at organizations of all sizes have opted for a “wait and see” approach in their tactical operations and overall strategy. These business leaders are curtailing spending on everything from hiring and marketing to R&D and CAPEX to hold onto more cash for whatever may be coming next. The result is a survival-minded collective pause nationwide while they try to assess the lay of the land and wait out today’s unpredictability.

And while this cautiousness is understandable, it’s also counterproductive for long-term growth because a tactical pause of this kind can be a revenue strategy-killer. So, to answer our own question, no – your revenue plan cannot withstand a short-term pause!

B2B Strategic Planning in 2025: Cutting through Today’s Distractions to Drive Tomorrow’s Growth

Elizabeth Harris — Tue, 11 Mar 2025 13:47:40 GMT

Almost five years ago the first case of COVID-19 was confirmed in the US, ushering in a period of chaos and confusion. Between a pandemic, racial tensions, a broken supply chain, an irreversible shift in how people work and buy, political tensions, an unprecedented presidential election, and now the talk of sweeping domestic and foreign policy changes under a new administration, it’s been a busy five years!

As a business owner, whether you wanted to be along for the ride or not, you are! You simply can’t get away from the news. But even if you could ignore it all, it’s not in your best interest to try because you need to know what’s going on now and what may be coming next to understand how it may affect your business and your customers.

Today’s business owners understand that they can’t be responsive to marketplace changes if they stick their heads in the sand, which means that they need to find balance. They need to figure out how to stay attuned to what’s going on without letting the frenzy and hype take over. The goal right now is to avoid getting distracted, but that’s often easier said than done!

Let’s look at how today’s distractions are affecting businesses and the markets they operate in as well as discuss what business owners can do to stay focused and drive success.

The B2B Content Playbook: How to Create High-Impact Content

Elizabeth Harris — Thu, 06 Feb 2025 16:00:33 GMT

Every day I talk to B2B business leaders whose content strategy is based on guesswork. They primarily create content based on what they think might be helpful for prospects and existing customers and then they just hope that it performs well. They often don’t have a set process for creating content, and they aren’t entirely sure what kinds of results to expect from it or how to even measure its success.

When that strategy fails, they ask questions like, “How do I know what kind of content to create?” and “Who should my content be targeting?” So, today I’m answering those questions and more as I discuss how to create great B2B content that achieves business goals! This B2B content playbook is meant to serve as a general guide for organizations that want to create the kind of content that generates leads, closes deals, and keeps customers happy.